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~person:"Guzman, Francisco"
~person:"Mattila, Anna S."
~person:"Melewar, T. C."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Service quality
Consumer behaviour
206
Konsumentenverhalten
206
Markenführung
55
Beziehungsmarketing
50
Relationship marketing
50
Markenimage
47
Customer satisfaction
35
Kundenzufriedenheit
35
Dienstleistungsqualität
32
Brand
30
Markenartikel
30
Beschwerdemanagement
19
Complaint management
19
Corporate Social Responsibility
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Emotion
18
Gastronomie
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Restaurant industry
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14
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14
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Luxusgüter
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Viral marketing
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Virales Marketing
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Advertising effects
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Bibliometrics
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Bibliometrie
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English
94
Author
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Guzman, Francisco
Mattila, Anna S.
Melewar, T. C.
Paul, Justin
Han, Heesup
54
Loureiro, Sandra Maria Correia
35
Phau, Ian
33
Hollebeek, Linda D.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Ko, Eunju
24
Sarkar, Abhigyan
24
Prentice, Catherine
23
Sreejesh, S.
23
Japutra, Arnold
22
Jang, Soocheong
21
Ahn, Jiseon
20
Hyun, Sunghyup Sean
19
Veloutsou, Cleopatra
19
Dwivedi, Yogesh Kumar
18
Khan, Imran
18
Park, Jungkun
18
Balaji, M. S.
17
Sarkar, Juhi Gahlot
17
Vrontis, Demetris
17
Wong, IpKin Anthony
17
Bilgihan, Anil
16
Fetscherin, Marc
16
Gierl, Heribert
16
Johnson, Lester W.
16
Pelsmacker, Patrick de
16
Quach, Sara
16
Rahman, Zillur
16
Rather, Raouf Ahmad
16
Valette-Florence, Pierre
16
Ekinci, Yuksel
15
Hanks, Lydia
15
Klaus, Philipp
15
Lee, Seonjeong
15
Line, Nathaniel D.
15
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Journal of business research : JBR
15
The journal of product & brand management
10
Journal of retailing and consumer services
8
International journal of contemporary hospitality management
4
International journal of hospitality management
4
European journal of marketing : EJM
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
The journal of services marketing
3
Corporate reputation review
2
International journal of consumer studies
2
International marketing review
2
Journal of hospitality marketing & management
2
Journal of service research
2
Journal of strategic marketing
2
Qualitative market research : an international journal
2
Services marketing quarterly
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The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
Business strategy and the environment
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Cornell hospitality quarterly : CQ
1
European business review
1
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1
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of general management
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Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
94
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94
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
6
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
9
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
10
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
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