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~person:"Guzman, Francisco"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Service quality
Consumer behaviour
219
Konsumentenverhalten
219
Beziehungsmarketing
61
Relationship marketing
61
Customer satisfaction
50
Kundenzufriedenheit
50
Markenführung
42
Dienstleistungsqualität
40
Markenimage
39
Brand
25
Markenartikel
25
Corporate Social Responsibility
21
Corporate social responsibility
21
Gastronomie
21
Restaurant industry
21
Beschwerdemanagement
20
Complaint management
20
Emotion
18
Hotel industry
18
Hotellerie
18
Internet marketing
15
Online retailing
15
Online-Handel
15
Online-Marketing
15
Viral marketing
14
Virales Marketing
14
Einzelhandel
13
Luxury goods
13
Luxusgüter
13
Retail trade
13
Experiment
12
Bibliometrics
10
Bibliometrie
10
Preismanagement
10
Pricing strategy
10
Social Web
10
Social web
10
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1
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Article
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88
Aufsatz in Zeitschrift
88
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1
Collection of articles of several authors
1
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English
89
Author
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Guzman, Francisco
Mattila, Anna S.
Paul, Justin
Wong, IpKin Anthony
Han, Heesup
54
Usman, Osly
45
Phau, Ian
41
Loureiro, Sandra Maria Correia
37
Hollebeek, Linda D.
32
Diamantopoulos, Adamantios
28
Bang, Nguyen
27
Bauer, Hans H.
27
Melewar, T. C.
27
Wiedmann, Klaus-Peter
26
Huber, Frank
25
Ko, Eunju
25
Sarkar, Abhigyan
24
Sreejesh, S.
24
Prentice, Catherine
23
Japutra, Arnold
22
Jang, Soocheong
21
Keller, Kevin Lane
21
Ahn, Jiseon
20
Veloutsou, Cleopatra
20
Dawes, John
19
Hyun, Sunghyup Sean
19
Park, Jungkun
19
Balaji, M. S.
18
Dwivedi, Yogesh Kumar
18
Khan, Imran
18
MacInnis, Deborah J.
18
Martínez-López, Francisco J.
18
Sarkar, Juhi Gahlot
18
Burmann, Christoph
17
Rahman, Zillur
17
Vrontis, Demetris
17
Bilgihan, Anil
16
Fetscherin, Marc
16
Gierl, Heribert
16
Gázquez-Abad, Juan Carlos
16
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Journal of business research : JBR
13
The journal of product & brand management
10
International journal of hospitality management
8
Journal of retailing and consumer services
8
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of services marketing
4
International journal of consumer studies
2
International marketing review
2
Journal of hospitality marketing & management
2
Journal of service research
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
Journal of Product and Brand Management Ser.
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
89
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89
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date (oldest first)
1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
6
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
7
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
10
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
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