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~person:"Guzman, Francisco"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
E-commerce
Service quality
Consumer behaviour
176
Konsumentenverhalten
176
Beziehungsmarketing
44
Relationship marketing
44
Markenführung
34
Customer satisfaction
33
Kundenzufriedenheit
33
Dienstleistungsqualität
31
Markenimage
30
Brand
21
Markenartikel
21
Beschwerdemanagement
19
Complaint management
19
Corporate Social Responsibility
19
Corporate social responsibility
19
Gastronomie
17
Restaurant industry
17
Emotion
16
Hotel industry
13
Hotellerie
13
Internet marketing
13
Online retailing
13
Online-Handel
13
Online-Marketing
13
Luxury goods
12
Luxusgüter
12
Experiment
11
Viral marketing
11
Virales Marketing
11
Bibliometrics
10
Bibliometrie
10
Einzelhandel
10
Preismanagement
10
Pricing strategy
10
Retail trade
10
Advertising effects
9
Werbewirkung
9
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69
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2
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Article in journal
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71
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1
Collection of articles of several authors
1
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English
71
Author
All
Guzman, Francisco
Mattila, Anna S.
Paul, Justin
Han, Heesup
54
Loureiro, Sandra Maria Correia
35
Phau, Ian
33
Hollebeek, Linda D.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Ko, Eunju
24
Sarkar, Abhigyan
24
Melewar, T. C.
23
Prentice, Catherine
23
Sreejesh, S.
23
Japutra, Arnold
22
Jang, Soocheong
21
Ahn, Jiseon
20
Hyun, Sunghyup Sean
19
Veloutsou, Cleopatra
19
Dwivedi, Yogesh Kumar
18
Khan, Imran
18
Balaji, M. S.
17
Park, Jungkun
17
Sarkar, Juhi Gahlot
17
Vrontis, Demetris
17
Wong, IpKin Anthony
17
Bilgihan, Anil
16
Fetscherin, Marc
16
Gierl, Heribert
16
Johnson, Lester W.
16
Pelsmacker, Patrick de
16
Quach, Sara
16
Rahman, Zillur
16
Rather, Raouf Ahmad
16
Valette-Florence, Pierre
16
Ekinci, Yuksel
15
Hanks, Lydia
15
Klaus, Philipp
15
Kunkel, Thilo
15
Lee, Seonjeong
15
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Journal of business research : JBR
11
The journal of product & brand management
10
Journal of retailing and consumer services
8
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
The journal of services marketing
3
International journal of consumer studies
2
International marketing review
2
Journal of hospitality marketing & management
2
Journal of service research
2
Services marketing quarterly
2
The journal of consumer marketing
2
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of service management
1
Journal of strategic marketing
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
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ECONIS (ZBW)
71
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
3
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
7
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
8
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
9
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
10
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
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