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~person:"Guzman, Francisco"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Festschrift"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Markenführung
Online-Marketing
Service quality
Social web
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
18
Markenimage
17
Brand
11
Markenartikel
11
Beziehungsmarketing
8
Relationship marketing
8
Brand equity
5
Designation of origin
4
Herkunftsbezeichnung
4
Brand love
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer integration
3
Internet marketing
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Advertising
2
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Brand co-creation
2
Brand engagement
2
Brand experience
2
Brand loyalty
2
Branding
2
Consumer brand equity
2
Coronavirus
2
Country of origin
2
Customer satisfaction
2
Emotion
2
International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
2
Markentreue
2
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Undetermined
20
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Article
20
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Festschrift
Glossar enthalten
Glossary included
Marktinformation
Umfrage
Aufsatz in Zeitschrift
21
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
21
Author
All
Guzman, Francisco
Han, Heesup
55
Loureiro, Sandra Maria Correia
39
Mattila, Anna S.
34
Phau, Ian
34
Hollebeek, Linda D.
32
Diamantopoulos, Adamantios
28
Ko, Eunju
28
Bang, Nguyen
27
Filieri, Raffaele
26
Prentice, Catherine
26
Dwivedi, Yogesh Kumar
25
Jang, Soocheong
24
Sarkar, Abhigyan
24
Melewar, T. C.
23
Paul, Justin
23
Pelsmacker, Patrick de
23
Sreejesh, S.
23
Quach, Sara
22
Dens, Nathalie
21
Japutra, Arnold
21
Park, Jungkun
21
Septianto, Felix
21
Veloutsou, Cleopatra
21
Balaji, M. S.
20
Bilgihan, Anil
20
Hyun, Sunghyup Sean
20
Vrontis, Demetris
20
Wu, Luorong
20
Ahn, Jiseon
19
Flavián Blanco, Carlos
19
Hanks, Lydia
18
Khan, Imran
18
Rather, Raouf Ahmad
18
Wong, IpKin Anthony
18
Ekinci, Yuksel
17
Johnson, Lester W.
17
Klaus, Philipp
17
Law, Chun Hung Roberts
17
Rita, Paulo
17
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Published in...
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The journal of product & brand management
9
Journal of business research : JBR
4
Journal of retailing and consumer services
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
3
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
4
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
5
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
6
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
7
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
8
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
Saved in:
9
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
10
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
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