How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Year of publication: |
2022
|
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Authors: | Thapa, Sajani ; Guzman, Francisco ; Paswan, Audhesh K. |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 6, p. 984-1001
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Subject: | Bandwagon luxury brand consumption behavior | COVID-19 anxiety | Intention to purchase luxury brands | Isolation | Social capital | Subjective well-being | Sozialkapital | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Coronavirus | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Angst | Anxiety |
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