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~person:"Guzman, Francisco"
~subject:"Brand image"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Service quality
Social web
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
18
Markenführung
18
Markenimage
17
Brand
11
Markenartikel
11
Beziehungsmarketing
8
Relationship marketing
8
Brand equity
5
Designation of origin
4
Herkunftsbezeichnung
4
Brand love
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer integration
3
Internet marketing
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Online-Marketing
3
Advertising
2
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Brand co-creation
2
Brand engagement
2
Brand experience
2
Brand loyalty
2
Branding
2
Consumer brand equity
2
Coronavirus
2
Country of origin
2
Customer satisfaction
2
Emotion
2
International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
2
Markentreue
2
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Undetermined
18
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Article
18
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Article in journal
Article
Conference proceedings
Marktinformation
Umfrage
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Guzman, Francisco
Han, Heesup
50
Loureiro, Sandra Maria Correia
33
Mattila, Anna S.
28
Diamantopoulos, Adamantios
27
Phau, Ian
26
Filieri, Raffaele
25
Hollebeek, Linda D.
25
Prentice, Catherine
24
Jang, Soocheong
23
Bang, Nguyen
22
Sreejesh, S.
22
Dwivedi, Yogesh Kumar
21
Japutra, Arnold
20
Veloutsou, Cleopatra
20
Bilgihan, Anil
19
Melewar, T. C.
19
Park, Jungkun
19
Paul, Justin
19
Sarkar, Abhigyan
19
Hyun, Sunghyup Sean
18
Balaji, M. S.
17
Ekinci, Yuksel
17
Flavián Blanco, Carlos
17
Ko, Eunju
17
Quach, Sara
17
Wong, IpKin Anthony
17
Johnson, Lester W.
16
Line, Nathaniel D.
16
Rather, Raouf Ahmad
16
Vrontis, Demetris
16
Gursoy, Dogan
15
Hanks, Lydia
15
Law, Chun Hung Roberts
15
Lee, Seonjeong
15
Pelsmacker, Patrick de
15
Ahn, Jiseon
14
Casaló, Luis V.
14
Das, Gopal
14
Khan, Imran
14
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The journal of product & brand management
7
Journal of business research : JBR
3
Journal of retailing and consumer services
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
International marketing review
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
18
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18
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1
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
2
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
3
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
4
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
5
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
6
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
7
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
8
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
9
National versus private brand : a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
10
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
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