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~person:"Guzman, Francisco"
~subject:"Investitionsgütermarketing"
~subject:"Kraftfahrzeugindustrie"
~subject:"Markenführung"
~subject:"Markenimage"
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Investitionsgütermarketing
Kraftfahrzeugindustrie
Markenführung
Markenimage
Brand management
28
Brand image
20
Consumer behaviour
19
Konsumentenverhalten
19
Brand
13
Markenartikel
13
Beziehungsmarketing
10
Relationship marketing
10
Brand equity
7
Internet marketing
5
Online-Marketing
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Personality psychology
4
Persönlichkeitspsychologie
4
Social Web
4
Social web
4
Advertising
3
Advertising effects
3
Brand love
3
Brand loyalty
3
Customer integration
3
Designation of origin
3
Herkunftsbezeichnung
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Markentreue
3
Werbewirkung
3
Werbung
3
Brand authenticity
2
Brand co-creation
2
Brand engagement
2
Brand experience
2
Branding
2
CSR
2
Consumer brand equity
2
Emotion
2
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24
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24
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2
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2
Collection of articles of several authors
1
Sammelwerk
1
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English
28
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Guzman, Francisco
Burmann, Christoph
119
Esch, Franz-Rudolf
106
Baumgarth, Carsten
78
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Huber, Frank
45
Meffert, Heribert
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
31
Schmidt, Holger J.
30
Tomczak, Torsten
30
Ind, Nicholas
29
Christodoulides, George
28
Romaniuk, Jenni
28
Sattler, Henrik
28
Gupta, Suraksha
27
Kernstock, Joachim
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
26
Schroeder, Jonathan E.
25
Diamantopoulos, Adamantios
24
Han, Heesup
24
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
24
Völckner, Franziska
24
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The journal of product & brand management
11
Journal of business research : JBR
4
The journal of brand management : an international journal
3
Journal of Product and Brand Management Ser.
2
The journal of consumer marketing
2
European journal of marketing : EJM
1
Handbook of research on ethnic and intra-cultural marketing
1
International marketing review
1
Journal of international marketing
1
Journal of retailing and consumer services
1
The Routledge companion to contemporary brand management
1
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ECONIS (ZBW)
28
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1
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
4
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
5
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
6
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
7
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
8
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
9
How isolation leads to purchasing luxury brands : the moderating effects of COVID-19 anxiety and social capital
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 984-1001
Persistent link: https://www.econbiz.de/10013407586
Saved in:
10
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
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