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~person:"Haenlein, Michael"
~subject:"Deutschland"
~subject:"Globalization"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Government document"
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Deutschland
Globalization
Social Web
Social web
14
Internet marketing
6
Online-Marketing
6
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
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4
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3
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social media
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Aufsatz in Zeitschrift
Government document
Article in journal
14
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English
14
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Haenlein, Michael
Dwivedi, Yogesh Kumar
28
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
22
Filieri, Raffaele
21
Füller, Johann
21
Pitt, Leyland F.
21
Hajli, Nick
19
Harrigan, Paul
19
Nierhaus, Wolfgang
19
Rita, Paulo
19
Agnihotri, Raj
17
Buckley, Peter J.
17
Qiu, Liangfei
17
Bigné Alcañiz, J. Enrique
16
Flavián Blanco, Carlos
16
Tan, Yong
16
Vrontis, Demetris
16
Dennis, Alan
15
Laurell, Christofer
15
Stiglitz, Joseph E.
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Eichengreen, Barry
14
McCausland, Tammy
14
Meister, Wolfgang
14
Rodrik, Dani
14
Ruyter, Ko de
14
Akram, Umair
13
Asongu, Simplice
13
Casaló, Luis V.
13
Hollebeek, Linda D.
13
Kumar, Vikas
13
Lahmann, Herbert
13
Nunnenkamp, Peter
13
Rana, Nripendra P.
13
Ratten, Vanessa
13
Stephen, Andrew T.
13
Thaichon, Park
13
Aizenman, Joshua
12
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Business horizons
5
California management review
2
European management journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
JMM : the international journal on media management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
14
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1
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Impression management techniques in crowdfunding : an analysis of Kickstarter videos using artificial intelligence
Korzynski, Pawel
;
Haenlein, Michael
;
Rautiainen, Mika
- In:
European management journal
39
(
2021
)
5
,
pp. 675-684
Persistent link: https://www.econbiz.de/10013198071
Saved in:
3
Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent
Korzynski, Pawel
;
Mazurek, Grzegorz
;
Haenlein, Michael
- In:
European management journal
38
(
2020
)
1
,
pp. 204-212
Persistent link: https://www.econbiz.de/10012211585
Saved in:
4
Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Haenlein, Michael
;
Anadol, Ertan
;
Farnsworth, Tyler
; …
- In:
California management review
63
(
2020
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012309214
Saved in:
5
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
6
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Saved in:
7
How to date your clients in the 21st century : challenges in managing customer relationships in today's
world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
8
Higher education and the digital revolution : about MOOCs, SPOCs, social media, and the Cookie Monster
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
59
(
2016
)
4
,
pp. 441-450
Persistent link: https://www.econbiz.de/10011514840
Saved in:
9
Users of the
world
, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
10
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
1
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