//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Haenlein, Michael"
~subject:"Deutschland"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Government document"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Social Web
Social web
14
Internet marketing
6
Online-Marketing
6
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Social media
4
Viral marketing
3
Virales Marketing
3
Virtual reality
3
Virtuelle Realität
3
Artificial intelligence
2
Big data
2
Customer relationship management
2
Employees
2
Künstliche Intelligenz
2
Marketing
2
Social network
2
Soziales Netzwerk
2
USA
2
United States
2
social media
2
Academia
1
Arbeitskräfte
1
Arbeitsmarkt
1
Automated video analysis
1
Betriebswirtschaftsstudium
1
Big Data
1
Brand management
1
Brasilien
1
Brazil
1
Business network
1
Business schools
1
Competition
1
Corporate brand strength
1
Corporate reputation
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Government document
Article in journal
14
Language
All
English
14
Author
All
Haenlein, Michael
Dwivedi, Yogesh Kumar
27
Law, Chun Hung Roberts
24
Filieri, Raffaele
21
Füller, Johann
21
Loureiro, Sandra Maria Correia
21
Hajli, Nick
19
Harrigan, Paul
19
Nierhaus, Wolfgang
19
Pitt, Leyland F.
19
Rita, Paulo
19
Qiu, Liangfei
18
Agnihotri, Raj
17
Flavián Blanco, Carlos
16
Tan, Yong
16
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Laurell, Christofer
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Hollebeek, Linda D.
14
Meister, Wolfgang
14
Ruyter, Ko de
14
Vrontis, Demetris
14
Akram, Umair
13
Casaló, Luis V.
13
Lahmann, Herbert
13
Rana, Nripendra P.
13
Stephen, Andrew T.
13
Hennig-Thurau, Thorsten
12
Hinz, Oliver
12
Kane, Gerald C.
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Thaichon, Park
12
Wirtz, Bernd W.
12
Berthon, Pierre R.
11
Etter, Michael
11
more ...
less ...
Published in...
All
Business horizons
5
California management review
2
European management journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
JMM : the international journal on media management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Impression management techniques in crowdfunding : an analysis of Kickstarter videos using artificial intelligence
Korzynski, Pawel
;
Haenlein, Michael
;
Rautiainen, Mika
- In:
European management journal
39
(
2021
)
5
,
pp. 675-684
Persistent link: https://www.econbiz.de/10013198071
Saved in:
3
Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Haenlein, Michael
;
Anadol, Ertan
;
Farnsworth, Tyler
; …
- In:
California management review
63
(
2020
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012309214
Saved in:
4
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
5
Leveraging employees as spokespeople in your HR strategy : how company-related employee posts on social media can help firms to attract new talent
Korzynski, Pawel
;
Mazurek, Grzegorz
;
Haenlein, Michael
- In:
European management journal
38
(
2020
)
1
,
pp. 204-212
Persistent link: https://www.econbiz.de/10012211585
Saved in:
6
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
Saved in:
7
How to date your clients in the 21st century : challenges in managing customer relationships in today's
world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
8
Higher education and the digital revolution : about MOOCs, SPOCs, social media, and the Cookie Monster
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
59
(
2016
)
4
,
pp. 441-450
Persistent link: https://www.econbiz.de/10011514840
Saved in:
9
Users of the
world
, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
10
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->