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~person:"Haenlein, Michael"
~subject:"Marketing management"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Lehrbuch"
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Marketing management
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Haenlein, Michael
Goldfarb, Avi
6
Tucker, Catherine
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Ko, Eunju
5
Milne, George R.
5
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4
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3
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3
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Mero, Joel
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Mutum, Dilip S.
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Ozuem, Wilson
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California management review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Haenlein, Michael
;
Anadol, Ertan
;
Farnsworth, Tyler
; …
- In:
California management review
63
(
2020
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012309214
Saved in:
3
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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