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~person:"Hajli, Nick"
~person:"Kamboj, Shampy"
~person:"Rather, Raouf Ahmad"
~subject:"Beziehungsmarketing"
~subject:"Co-creation"
~subject:"Germany"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Beziehungsmarketing
Co-creation
Germany
Konsumentenverhalten
Customer integration
26
Kundenintegration
26
Relationship marketing
19
Social Web
15
Social web
15
Brand management
13
Consumer behaviour
13
Markenführung
13
Betriebliche Wertschöpfung
10
Value creation
10
Internet marketing
6
Online-Marketing
6
Customer satisfaction
5
Innovation
5
Kundenzufriedenheit
5
Social media
5
Dienstleistungsqualität
4
Service quality
4
Value co-creation
4
Brand
3
Coronavirus
3
Data protection
3
Datenschutz
3
Service-Dominant Logic
3
Service-dominant logic
3
Social support
3
Tourism
3
Brand co-creation
2
Brand loyalty
2
Brand value co-creation
2
Business ethics
2
Confidence
2
Customer brand engagement
2
Customer engagement
2
Customer participation
2
Customer value
2
Ethics
2
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21
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20
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21
Aufsatz in Zeitschrift
21
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1
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English
21
Author
All
Hajli, Nick
Kamboj, Shampy
Rather, Raouf Ahmad
Hollebeek, Linda D.
28
Brodie, Roderick J.
12
Conduit, Jodie
12
Piller, Frank T.
12
Füller, Johann
11
Herstatt, Cornelius
11
Reichwald, Ralf
11
Bruhn, Manfred
9
Büttgen, Marion
9
Kumar, V.
9
Rahman, Zillur
9
Hippel, Eric von
8
Jaakkola, Elina
8
Malthouse, Edward C.
8
Harrigan, Paul
7
Ind, Nicholas
7
Loureiro, Sandra Maria Correia
7
Schreier, Martin
7
Bretschneider, Ulrich
6
Busser, James A.
6
Edvardsson, Bo
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khan, Imran
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Walcher, Dominik
6
Alexander, Matthew
5
Calder, Bobby J.
5
Carlson, Jamie
5
Clark, Moira K.
5
Fuchs, Christoph
5
Gligor, David
5
Hadwich, Karsten
5
Iglesias, Oriol
5
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Journal of strategic marketing
3
Journal of business research : JBR
2
Technological forecasting & social change : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International marketing review
1
Journal of destination marketing & management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Qualitative market research : an international journal
1
The service industries journal
1
Tourism review
1
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ECONIS (ZBW)
21
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1
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
2
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
3
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
4
Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
5
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
6
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
7
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
8
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
9
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
10
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
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