Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Year of publication: |
2024
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Authors: | Satar, Mir Shahid ; Rather, Raouf Ahmad ; Cheema, Sadia ; Parrey, Shakir Hussain ; Ghaderi, Zahed ; Cain, Lisa |
Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 79.2024, 3, p. 601-621
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Subject: | Customer brand engagement | Customer co-creation | Customer revisit intention | FsQCA | Tourism/destination | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Strukturgleichungsmodell | Structural equation model |
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