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~person:"Ham, Chang-Dae"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
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Ham, Chang-Dae
Han, Heesup
115
Belk, Russell W.
113
Grunert, Klaus G.
100
Mattila, Anna S.
97
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
84
Bauer, Hans H.
79
Gierl, Heribert
78
Wiedmann, Klaus-Peter
78
Herrmann, Andreas
77
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Pelsmacker, Patrick de
54
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Gröppel-Klein, Andrea
49
Rock, Bram de
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International journal of advertising : the quarterly review of marketing communications
2
International journal of market research
2
International journal of internet marketing and advertising : IJIMA
1
Journal of business ethics : JOBE
1
Journal of current issues and research in advertising
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Journal of international consumer marketing
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ECONIS (ZBW)
9
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1
Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae
;
Ryu, Sann
;
Lee, Joonghwa
;
Chaung, Un-Chae
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
Saved in:
2
Greener than others? : exploring generational differences in green purchase intent
Ham, Chang-Dae
;
Chung, Un Chae
;
Kim, Woo Jin
;
Lee, Seo Yoon
- In:
International journal of market research
64
(
2022
)
3
,
pp. 376-396
Persistent link: https://www.econbiz.de/10013257991
Saved in:
3
Exploring sharing behaviors across social media platforms
Ham, Chang-Dae
;
Lee, Joonghwa
;
Hayes, Jameson L.
;
Bae, …
- In:
International journal of market research
61
(
2019
)
2
,
pp. 157-177
Persistent link: https://www.econbiz.de/10012172159
Saved in:
4
The role of CSR in crises : integration of situational crisis communication theory and the persuasion knowledge model
Ham, Chang-Dae
;
Kim, Jeesun
- In:
Journal of business ethics : JOBE
158
(
2019
)
2
,
pp. 353-372
Persistent link: https://www.econbiz.de/10012058196
Saved in:
5
Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
6
Do you want me to watch this ad on social media? : the effects of norms on online video ad watching
Lee, Joonghwa
;
Kim, Mikyoung
;
Ham, Chang-Dae
;
Kim, Soojung
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 456-472
Persistent link: https://www.econbiz.de/10011849980
Saved in:
7
How to measure persuasion knowledge
Ham, Chang-Dae
;
Nelson, Michelle R.
;
Dasgupta, Susmita
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 17-53
Persistent link: https://www.econbiz.de/10011298748
Saved in:
8
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
Saved in:
9
Exploring the impact of acculturation and ethnic identity on Korean US residents' consumption behaviors of utilitarian versus hedonic products
Jun, Jong Woo
;
Ham, Chang-Dae
;
Park, Jae Hee
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10010344874
Saved in:
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