Greener than others? : exploring generational differences in green purchase intent
Year of publication: |
2022
|
---|---|
Authors: | Ham, Chang-Dae ; Chung, Un Chae ; Kim, Woo Jin ; Lee, Seo Yoon ; Oh, Sang-Hwa |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 3, p. 376-396
|
Subject: | consumer socialization | generation | green consumption | personal norm | social intelligence | social norm | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development |
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