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~person:"Han, Heesup"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Indien"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Indien
Konsumentenverhalten
Consumer behaviour
108
Beziehungsmarketing
77
Relationship marketing
77
Marktforschung
54
Market research
49
Customer satisfaction
48
Kundenzufriedenheit
48
Brand management
31
Markenführung
31
Marketing theory
30
Marketingtheorie
30
Dienstleistungsqualität
29
Service quality
29
Brand image
27
Hotel industry
27
Hotellerie
27
India
27
Markenimage
27
Holiday behaviour
25
Marketing
25
Urlaubsverhalten
25
Theorie
23
Theory
23
Tourism
18
Tourism marketing
18
Tourismus
18
Tourismusmarketing
18
Environmental consciousness
16
USA
16
Umweltbewusstsein
16
United States
15
Brand
12
Emotion
12
Green marketing
12
Markenartikel
12
Tourism industry
12
Tourismuswirtschaft
12
Öko-Marketing
12
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Undetermined
68
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2
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Article
117
Book / Working Paper
5
Type of publication (narrower categories)
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Article in journal
114
Aufsatz in Zeitschrift
114
Aufsatz im Buch
3
Book section
3
Reprint
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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Language
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English
122
Author
All
Han, Heesup
Khare, Arpita
Malhotra, Naresh K.
Kleinaltenkamp, Michael
54
Mattila, Anna S.
52
Wiedmann, Klaus-Peter
52
Huber, Frank
48
Loureiro, Sandra Maria Correia
48
Herrmann, Andreas
46
Kumar, V.
46
Hollebeek, Linda D.
44
Homburg, Christian
44
Bauer, Hans H.
43
Backhaus, Klaus
42
Phau, Ian
42
Verhoef, Peter C.
41
Grewal, Dhruv
39
Dwivedi, Yogesh Kumar
38
Bang, Nguyen
36
Gierl, Heribert
36
Ko, Eunju
35
Usman, Osly
34
Vrontis, Demetris
34
Walsh, Gianfranco
34
Pelsmacker, Patrick de
33
Rajagopal
33
Bagozzi, Richard P.
32
Melewar, T. C.
32
Cova, Bernard
31
Romaniuk, Jenni
31
Sharma, Piyush
31
Swoboda, Bernhard
31
Balaji, M. S.
29
Sarkar, Abhigyan
29
Dens, Nathalie
28
Sheth, Jagdish N.
28
Chintagunta, Pradeep K.
27
Dawes, John
27
Filieri, Raffaele
27
Paul, Justin
27
Schramm-Klein, Hanna
27
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Published in...
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Journal of travel and tourism marketing
24
International journal of hospitality management
18
International journal of contemporary hospitality management
8
Journal of retailing and consumer services
5
Journal of hospitality marketing & management
4
Journal of business-to-business marketing
3
Journal of international consumer marketing
3
Marketing intelligence & planning
3
Tourism management : research, policies, practice
3
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Tourism and hospitality research : the surrey quarterly review
2
AMS review : official publication of the Academy of Marketing Science
1
Information technology & tourism
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of logistics systems and management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
122
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122
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1
Building value co-creation with social media
marketing
, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Travel and tourism
marketing
in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Factors affecting website continuance intention : a study of Indian travel websites
Khare, Arpita
;
Dixit, Saumya
;
Sarkar, Subhro
- In:
Information technology & tourism
22
(
2020
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012226381
Saved in:
5
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
6
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
7
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
8
Influencing factors of empty nest family tourism consumption
Dong, Limin
;
Quan, Lanji
;
Song, Zhenzhen
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10013352884
Saved in:
9
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
10
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
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