//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Han, Heesup"
~person:"Phau, Ian"
~subject:"Firmenimage"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Retail trade
Brand management
62
Markenführung
61
Consumer behaviour
56
Konsumentenverhalten
55
Brand image
38
Markenimage
38
Brand
29
Markenartikel
29
Luxury goods
26
Luxusgüter
26
Beziehungsmarketing
14
Relationship marketing
14
Brand loyalty
9
Customer satisfaction
8
Kundenzufriedenheit
8
Markentreue
8
Perception
7
Hotel industry
6
Hotellerie
6
Wahrnehmung
6
Australia
5
Australien
5
Emotion
5
Fashion
5
Mode
5
Brand extension
4
Brand personality
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Holiday behaviour
4
Markentransfer
4
Tourism
4
Tourism marketing
4
Tourismus
4
Tourismusmarketing
4
Urlaubsverhalten
4
Brand prestige
3
COVID-19
3
Confidence
3
Coronavirus
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Han, Heesup
Phau, Ian
Balmer, John M. T.
23
Melewar, T. C.
22
Swoboda, Bernhard
15
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Tomczak, Torsten
11
Esch, Franz-Rudolf
10
Foroudi, Pantea
10
Ailawadi, Kusum L.
8
Bang, Nguyen
8
Dennis, Charles
8
Burt, Steven
7
Iglesias, Oriol
7
Balmer, John M.T.
6
Diallo, Mbaye Fall
6
Greyser, Stephen A.
6
Gupta, Suraksha
6
Hatch, Mary Jo
6
Lévy Mangin, Jean-Pierre
6
Merrilees, Bill
6
Schramm-Klein, Hanna
6
Schultz, Majken
6
Sharifah Faridah Syed Alwi
6
Urde, Mats
6
Abratt, Russell
5
Calvo-Porral, Cristina
5
Chen, Weifeng
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Ind, Nicholas
5
Kernstock, Joachim
5
Miller, Dale
5
Morschett, Dirk
5
Otubanjo, Olutayo
5
Pennemann, Karin
5
Perrey, Jesko
5
Rindell, Anne
5
Schmidt, Holger J.
5
Abimbola, Temi
4
Anselmsson, Johan
4
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of travel and tourism marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
2
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->