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~person:"Hanna, Sonya"
~person:"Jaenichen, Sebastian"
~person:"Roy, Sanjit"
~person:"Weber, Florian"
~subject:"Stadtmarketing"
~subject:"Subvention"
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Search: subject_exact:"Regionenmarke"
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Stadtmarketing
Subvention
Place marketing
13
Standortmarketing
13
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
City marketing
3
Place branding
3
Regional business growth programme
3
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3
place branding
3
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2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Gewerbegebiet
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Industrial park
2
Location choice
2
Location factor
2
Location policy
2
Relationship marketing
2
Signalling
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Standortpolitik
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Standortwahl
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Subsidy
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Theorie
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Theory
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Tourism marketing
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Tourismusmarketing
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customer-based place brand equity (CBPBE)
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Beer
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Bier
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Brand
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Britain
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Hanna, Sonya
Jaenichen, Sebastian
Roy, Sanjit
Weber, Florian
Zavattaro, Staci M.
3
Balderjahn, Ingo
2
Block, Jürgen
2
Bose, Sunny
2
Brown, Stephen
2
Campelo, Adriana
2
Doering, Heike
2
Kavaratzis, Mihalis
2
Koenig-Lewis, Nicole
2
Leibenath, Markus
2
Lucarelli, Andrea
2
Markowski, Tadeusz
2
Meffert, Heribert
2
Nathan, Max
2
Peattie, Kenneth J.
2
Reynolds, Laura
2
Spinnen, Bernadette
2
Steinrücken, Torsten
2
Vandore, Emma
2
Voss, Georgina
2
Abreu, João
1
Acharya, Alok
1
Adams, Frank G.
1
Agnoli, Lara
1
Aitken, Robert
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1
Alexandri, Mohammad Benny
1
Andrei, Andreia Gabriela
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Aronsson, Lars
1
Baier, Gundolf
1
Bang, Nguyen
1
Bangemann-Johnson, Merten C.
1
Barkun, Yauheniya
1
Bashir, Makhmoor
1
Basik, Sergei
1
Baxter, Jessica
1
Bayraktar, Ahmet
1
Beer, Thorsten
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of asset management
1
Zeitschrift für Wirtschaftspolitik
1
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ECONIS (ZBW)
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1
Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
2
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
3
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
4
Heterogene Standortqualitäten und Signalstrategien : Ansiedlungsprämien, Werbung und kommunale Leuchtturmpolitik
Steinrücken, Torsten
;
Jaenichen, Sebastian
- In:
Zeitschrift für Wirtschaftspolitik
52
(
2003
)
3
,
pp. 399-419
Persistent link: https://www.econbiz.de/10001859270
Saved in:
5
Heterogene Standortqualitäten und Signalstrategien : Ansiedlungsprämien, Werbung und kommunale Leuchtturmpolitik
Steinrücken, Torsten
;
Jaenichen, Sebastian
-
2003
Persistent link: https://www.econbiz.de/10001747608
Saved in:
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