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~person:"Hanssens, Dominique M."
~subject:"Kostenmanagement"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
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Kostenmanagement
Markenführung
Marketing
10
Firm value
3
USA
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3
Unternehmenswert
3
Brand management
2
Marketing management
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Marketingmanagement
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Hanssens, Dominique M.
Melewar, T. C.
4
Wooliscroft, Ben
4
Botzenhardt, Florian
3
Conejo, Francisco
3
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Brand performance volatility from marketing spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
2
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
3
Time-series models in marketing : some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10003976409
Saved in:
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