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~person:"Hanssens, Dominique M."
~subject:"Kostenmanagement"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
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Kostenmanagement
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2
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Hanssens, Dominique M.
Layton, Roger A.
5
Malshe, Avinash
5
Calantone, Roger J.
4
Varadarajan, Rajan
4
Crittenden, Victoria Lynn
3
Gaski, John F.
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Hult, G. Tomas M.
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Hutt, Michael D.
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Kadirov, Djavlonbek
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Kumar, V.
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Lichtenthal, J. David
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Robson, Julie
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Speh, Thomas W.
3
Storbacka, Kaj
3
Zheng, Xiaoyong
3
Akdeniz, M. Billur
2
Allenby, Greg M.
2
Baker, Michael John
2
Braunstein, Andrew W.
2
Brennan, Ross
2
Brown, Stephen
2
Burnaz, Sebnem
2
Chaudhuri, Himadri Roy
2
Christofi, Michael
2
Colbert, François
2
Davis, Cassandra
2
Doherty, Anne Marie
2
Erickson, Gary M.
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Fang, Eric
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Good, Darrel L.
2
Grossberg, Kenneth Alan
2
Gundlach, Gregory T.
2
Harker, Michael
2
Irwin, Scott H.
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Jacobson, Robert
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Koontz, Stephen R.
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Lakdawalla, Darius
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Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Marketing : journal of research and management
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ECONIS (ZBW)
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1
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
2
Time-series models in marketing : some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10003976409
Saved in:
3
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Saved in:
4
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
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