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~person:"Hanssens, Dominique M."
~subject:"Kostenmanagement"
~subject:"Unternehmenswert"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
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Kostenmanagement
Unternehmenswert
Marketing
10
Firm value
3
USA
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United States
3
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
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Time series analysis
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Advertising
1
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Automotive industry
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Beziehungsmarketing
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Capital income
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Cost management
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Customer value
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Dynamische Wirtschaftstheorie
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Economic dynamics
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Einzelhandel
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Expenditure
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Factor analysis
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Faktorenanalyse
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Financial ratio
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Internet marketing
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Kapitaleinkommen
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Kfz-Industrie
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Kundenmanagement
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Kundenwert
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Market evolution
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Market opportunities
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Marketing resource allocation
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Marketing theory
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Hanssens, Dominique M.
Beutin, Nikolas
1
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1
Boyd, D. Eric
1
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1
Dekimpe, Marnik G.
1
Echchakoui, Said
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1
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1
Mohan, Mayoor
1
Mosavi, Amir
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1
Nosratabadi, Saeed
1
Nouri, Bagher Asgarnezhad
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Oh, Han-Mo
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Pauwels, Koen H.
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Sidhu, Baljit K.
1
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Journal of marketing
2
Journal of marketing research : JMR
1
Marketing : journal of research and management
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ECONIS (ZBW)
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1
Demonstrating the value of marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
2
The direct and indirect effects of advertising spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
Saved in:
3
Time-series models in marketing : some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10003976409
Saved in:
4
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Saved in:
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