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~person:"Harrigan, Paul"
~person:"Hyysalo, Sampsa"
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Leimeister, Jan Marco"
~person:"Lettl, Christopher"
~subject:"Betriebliche Wertschöpfung"
~subject:"Social web"
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Search: subject_exact:"Customer integration"
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Betriebliche Wertschöpfung
Social web
Customer integration
65
Kundenintegration
65
Innovation management
19
Innovationsmanagement
19
Produktentwicklung
16
Innovation
15
New product development
15
Social Web
15
Beziehungsmarketing
13
Relationship marketing
13
Theorie
10
Theory
9
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Value creation
7
Lieferantenmanagement
6
Supplier relationship management
6
Crowdsourcing
5
Deutschland
5
Germany
5
co-creation
5
Dienstleistungsmanagement
4
Dienstleistungsmarketing
4
Service management
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Services marketing
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3
Brand image
3
Business-to-business marketing
3
Customer engagement
3
Customer value
3
Internet marketing
3
Knowledge management
3
Knowledge transfer
3
Kundenorientierung
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Kundenwert
3
Markenimage
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18
German
5
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Harrigan, Paul
Hyysalo, Sampsa
Jacob, Frank
Kleinaltenkamp, Michael
Leimeister, Jan Marco
Lettl, Christopher
Piller, Frank T.
12
Füller, Johann
11
Hajli, Nick
11
Reichwald, Ralf
11
Brem, Alexander
9
Ihl, Christoph
8
Polese, Francesco
8
Ramaswamy, Venkatram
8
Bilgram, Volker
7
Bonamigo, Andrei
7
Grönroos, Christian
7
Helkkula, Anu
7
Nambisan, Satish
7
Rahman, Zillur
7
Roy, Sanjit
7
Bruhn, Manfred
6
Busser, James A.
6
Carrubbo, Luca
6
Cova, Bernard
6
Fließ, Sabine
6
Hadwich, Karsten
6
Krcmar, Helmut
6
Shin, Hakseung
6
Shulga, Lenna V.
6
Soutar, Geoffrey N.
6
Vargo, Stephen L.
6
Babu, Mujahid Mohiuddin
5
Brodie, Roderick J.
5
Carlson, Jamie
5
Dey, Bidit Lal
5
Herstatt, Cornelius
5
Hollebeek, Linda D.
5
Hughes, Tim
5
Jaakkola, Elina
5
Kamboj, Shampy
5
Le Nguyen Hau
5
Mele, Cristina
5
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Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
International journal of entrepreneurial venturing
1
International journal of product development : IJPD
1
International journal of technology marketing : IJTMkt
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Journal of service management
1
Kundenintegration 2.0
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
SpringerLink / Bücher
1
Technology analysis & strategic management
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
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ECONIS (ZBW)
21
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1
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10
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21
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Customer engagement in online service brand communities
Chi, Ming
;
Harrigan, Paul
;
Xu, Yongshun
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 201-216
Persistent link: https://www.econbiz.de/10013407472
Saved in:
3
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
4
Entwurfsmuster zur Unterstützung kollaborativer Ideenentwicklung in virtuellen Ideen Communities
Huber, Josef Michael Martin
-
2015
Persistent link: https://www.econbiz.de/10010512590
Saved in:
5
Radically rethinking the way crowdfunding works : the case of JumpStartFund and the Hyperloop
Lipusch, Nikolaus
;
Dellermann, Dominik
;
Ebel, Philipp
; …
- In:
International journal of entrepreneurial venturing
11
(
2019
)
6
,
pp. 598-619
Persistent link: https://www.econbiz.de/10012160408
Saved in:
6
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
Saved in:
7
Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
Saved in:
8
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
9
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
10
Value-in-use : antecedents, dimensions, and consequences
Bruns, Katherina
;
Jacob, Frank
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
3
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011566853
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