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~person:"Hartmann, Monika"
~person:"Irmak, Caglar"
~subject:"Cause-Related Marketing"
~subject:"cause-related marketing"
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Cause-Related Marketing
cause-related marketing
Agribusiness
4
Cause-related marketing
4
Cause‐related Marketing
3
Consumer behaviour
3
Food Consumption/Nutrition/Food Safety
3
Konsumentenverhalten
3
Marketing
3
donations efficiency
3
transparent labelling
3
Agricultural and Food Policy
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Deutschland
2
Germany
2
Institutional and Behavioral Economics
2
Nonprofit marketing
2
Nonprofit-Marketing
2
Research Methods/ Statistical Methods
2
Beziehungsmarketing
1
Brand management
1
Cause related marketing (CrM)
1
Confidence
1
Consumer/Household Economics
1
Consumers’ trust
1
Corporate Social Responsibility (CSR)
1
Einzelhandel
1
Erfolgsfaktor
1
Fair Trade
1
Food Security and Poverty
1
Fundraising
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Retail sector
1
Retail trade
1
Structural equation model
1
Structural equation modelling (SEM)
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English
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Hartmann, Monika
Irmak, Caglar
Thomas, Sujo
14
Bae, Mikyeung
6
Kureshi, Sonal
6
Liu, Gordon
6
Vrontis, Demetris
6
Chang, Chun-Tuan
5
Christofi, Michael
5
Leonidou, Erasmia
5
Vlachos, Pavlos A.
5
Wymer, Walter
5
Bhatt, Viral
4
Bigné Alcañiz, J. Enrique
4
Chang, Chun-tuan
4
Das, Neel
4
Deb, Madhurima
4
Galan-Ladero, M. Mercedes
4
Krishna, Aradhna
4
Langen, Nina
4
Mattila, Anna S.
4
Papasolomou, Ioanna
4
Youn, Seounmi
4
Amawate, Vibhas
3
Arora, Neeraj
3
Baghi, Ilaria
3
Beise-Zee, Rian
3
Chawla, Deepak
3
Coleman, Joshua T.
3
Fries, Anne
3
Galera Casquet, Clementina
3
Grigore, Georgiana Florentina
3
Gupta, Shruti
3
Hanks, Lydia
3
He, Feng
3
Henderson, Ty
3
Kim, Hyuksoo
3
Kim, Jihye
3
Ko, Wai Wai
3
Krepapa, Areti
3
Lafferty, Barbara A.
3
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Agricultural and Applied Economics Association - AAEA
1
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2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
1
Agribusiness : an internat. journal
1
Food policy : economics planning and politics of food and agriculture
1
Journal of marketing
1
Journal of marketing research
1
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ECONIS (ZBW)
4
RePEc
1
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Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
Tsiros, Michael
;
Irmak, Caglar
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 755-770
Persistent link: https://www.econbiz.de/10012271809
Saved in:
2
Cause related marketing in the German retail sector : exploring the role of consumers' trust
Hartmann, Monika
;
Klink, Jeanette
;
Simons, Johannes
- In:
Food policy : economics planning and politics of food …
52
(
2015
),
pp. 108-114
Persistent link: https://www.econbiz.de/10011379234
Saved in:
3
Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
Saved in:
4
Success factors of cause-related marketing in Germany
Langen, Nina
;
Grebitus, Carola
;
Hartmann, Monika
- In:
Agribusiness : an internat. journal
29
(
2013
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10009759228
Saved in:
5
Measuring consumers’ willingness to pay for coffee differentiation using auctions: A comparison of Fair Trade, organic, and cause-related marketing coffees – and a mix thereof
Langen, Nina
;
Grebitus, Carola
;
Hartmann, Monika
-
Agricultural and Applied Economics Association - AAEA
-
2010
Persistent link: https://www.econbiz.de/10009020622
Saved in:
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