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~person:"Hatzithomas, Leonidas"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
~subject:"social media"
~type:"article"
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Advertising effects
Customer satisfaction
persuasion knowledge
social media
Consumer behaviour
10
Konsumentenverhalten
10
Werbewirkung
7
Advertising
5
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Werbung
5
Brand image
3
Markenimage
3
Cognition
2
Gender
2
Geschlecht
2
Kognition
2
cognitive load
2
subjective comprehension
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3D posters
1
Advertising appeal
1
Advertising context
1
Advertising effectiveness
1
Aesthetics
1
Brand
1
Brand launch
1
Communication media
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Competition
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Competitive advertising environment
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Consumer resistance
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Cross-media advertising
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Display advertising
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Emotion
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Emotional branding
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Hatzithomas, Leonidas
Han, Heesup
55
Mattila, Anna S.
30
Gierl, Heribert
26
Pelsmacker, Patrick de
22
Dens, Nathalie
20
Jang, Soocheong
20
Septianto, Felix
20
Prentice, Catherine
18
Loureiro, Sandra Maria Correia
17
Quach, Sara
17
Wong, IpKin Anthony
17
Bilgihan, Anil
16
Sreejesh, S.
16
Balaji, M. S.
15
Hyun, Sunghyup Sean
15
Prashar, Sanjeev
14
Prayag, Girish
14
Söderlund, Magnus
14
Gustafsson, Anders
13
Rita, Paulo
13
Thaichon, Park
13
Wu, Luorong
13
Diehl, Sandra
12
Eisend, Martin
12
Klaus, Philipp
12
Muehling, Darrel D.
12
Torres, Ivonne M.
12
Wu, Linwan
12
Gursoy, Dogan
11
Matthes, Jörg
11
Parayitam, Satyanarayana
11
Prybutok, Victor R.
11
Rather, Raouf Ahmad
11
Sparks, Beverley
11
Yoon, Sukki
11
Zúñiga, Miguel Ángel
11
Ahn, Jiseon
10
Barnes, Donald C.
10
Carlson, Jamie
10
Dodoo, Naa Amponsah
10
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International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
Journal of customer behaviour
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
7
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1
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
2
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
3
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
4
Α path to our heart : visual metaphors and “white” space in advertising aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
5
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
6
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
7
Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness
Hatzithomas, Leonidas
;
Zotou, Athina Y.
;
Palla, …
- In:
Journal of customer behaviour
15
(
2016
)
2
,
pp. 153-172
Persistent link: https://www.econbiz.de/10011655561
Saved in:
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