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~person:"Hatzithomas, Leonidas"
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Hatzithomas, Leonidas
Asongu, Simplice
238
Press, World Trade
173
Goldfarb, Avi
151
Peitz, Martin
124
Wirtz, Bernd W.
124
Fritz, Wolfgang
116
Bauer, Hans H.
111
Knieps, Günter
108
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106
Greenstein, Shane M.
105
Kollmann, Tobias
105
Ockenfels, Axel
101
Krcmar, Helmut
100
Whinston, Andrew B.
99
Ghose, Anindya
97
Brynjolfsson, Erik
90
Skiera, Bernd
89
Giovannetti, Emanuele
84
Pénard, Thierry
83
Smith, Michael D.
83
Hess, Thomas
82
Dwivedi, Yogesh Kumar
81
Goolsbee, Austan
81
Heinemann, Gerrit
81
Picot, Arnold
81
Ford, George S.
77
Tucker, Catherine
76
Alt, Rainer
75
Haucap, Justus
75
Falck, Oliver
73
Zimmermann, Klaus F.
73
Greenstein, Shane
71
Dutton, William H.
69
Nijkamp, Peter
67
Spann, Martin
66
Kreutzer, Ralf T.
65
Leimeister, Jan Marco
65
Telang, Rahul
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Waldfogel, Joel
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International journal of internet marketing and advertising : IJIMA
3
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
10
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1
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
2
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3
The impact of sequential versus simultaneous media exposure on online advertising effectiveness
Theodorakioglou, Fotini
;
Hatzithomas, Leonidas
; …
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014232457
Saved in:
4
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
5
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
6
Corporate Facebook posts in the UK and Greece : a content analysis
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 233-251
Persistent link: https://www.econbiz.de/10011844779
Saved in:
7
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
8
Understanding the role of personality traits on Facebook intensity
Hatzithomas, Leonidas
;
Misirlis, Nikolaos
;
Boutsouki, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 99-119
Persistent link: https://www.econbiz.de/10012105480
Saved in:
9
Standardization, adaptation, and personalization of international corporate social media communications
Hatzithomas, Leonidas
;
Fotiadis, Thomas A.
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1098-1105
Persistent link: https://www.econbiz.de/10011627284
Saved in:
10
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
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