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~person:"Haws, Kelly L."
~person:"Koh, Lenny"
~subject:"AHP approach"
~subject:"Relationship marketing"
~type:"article"
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AHP approach
Relationship marketing
Beziehungsmarketing
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AHP-Verfahren
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Haws, Kelly L.
Koh, Lenny
Barnard, Brian
3
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2
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1
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International journal of management and network economics : IJMNE
1
Journal of service research : JSR
1
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ECONIS (ZBW)
2
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Motivating customers to adhere to
expert
advice in professional services : a medical service context
Seiders, Kathleen
;
Flynn, Andrea Godfrey
;
Berry, Leonard L.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
Saved in:
2
An analytical framework for improving the strategical impact
of
customer collaboration in innovation
Kayakutlu, Gülgün
;
Koh, Lenny
- In:
International journal of management and network …
1
(
2008/09
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10003774807
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