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~person:"Hayes, Jameson L."
~person:"Poels, Karolien"
~person:"Schweidel, David A."
~subject:"Social Web"
~subject:"Verbraucher"
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Search: subject_exact:"Werbung"
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Social Web
Verbraucher
Advertising
29
Werbung
29
Advertising effects
18
Werbewirkung
18
Consumer behaviour
10
Internet marketing
10
Konsumentenverhalten
10
Online-Marketing
10
Social web
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advertising
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1980-2010
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Hayes, Jameson L.
Poels, Karolien
Schweidel, David A.
Fogel, Joshua
6
Arora, Taanika
5
Choi, Yung Kyun
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Hudders, Liselot
4
Quinn, Martin
4
Septianto, Felix
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Gordon, Brett R.
3
Huang, Yan
3
Jiménez-Martínez, Antonio
3
Kerr, Gayle
3
Kim, Jooyoung
3
Kind, Hans Jarle
3
King, Karen Whitehill
3
Lou, Chen
3
Madio, Leonardo
3
Nguyen Yen Thi Hoang
3
Nilssen, Tore
3
Rana, Meghna
3
Seo, Yuri
3
Wu, Linwan
3
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International journal of advertising : the review of marketing communications
2
Challenges in an age of dis-engagement
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of interactive marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of media business studies
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
11
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1
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Saved in:
2
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
3
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
4
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
5
From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Araujo, Theo
;
Copulsky, Jonathan R.
;
Hayes, Jameson L.
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
Saved in:
6
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
7
Exploring readers' evaluations of native advertisements in a mobile news app
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012176968
Saved in:
8
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
9
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
10
Article or ad? Readers' recognition and evaluations of native advertisements on online news websites
Krouwer, Simone
;
Poels, Karolien
- In:
Challenges in an age of dis-engagement
,
(pp. 17-30)
.
2017
Persistent link: https://www.econbiz.de/10011688264
Saved in:
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