Article or ad? Readers' recognition and evaluations of native advertisements on online news websites
Year of publication: |
[2017]
|
---|---|
Authors: | Krouwer, Simone ; Poels, Karolien |
Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 17-30
|
Subject: | Website | Social Web | Social web | Werbung | Advertising |
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