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~person:"Hayes, Jameson L."
~subject:"Advertising"
~subject:"Social web"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Hayes, Jameson L.
Loureiro, Sandra Maria Correia
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Rita, Paulo
10
Ko, Eunju
9
Kunkel, Thilo
9
Dens, Nathalie
8
Gierl, Heribert
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6
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International journal of advertising : the review of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
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1
Journal of interactive marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
The cause effect : the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
Holiday, Steven
;
Hayes, Jameson L.
;
Britt, Brian C.
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 199-224
Persistent link: https://www.econbiz.de/10012498538
Saved in:
2
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Saved in:
3
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
4
Can social media listening platforms' artificial intelligence be trusted? : examining the accuracy of Crimson Hexagon's (now Brandwatch Consumer Research's) ai-driven analyses
Hayes, Jameson L.
;
Britt, Brian C.
;
Evans, William
; …
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10012483696
Saved in:
5
How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
Saved in:
6
Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.
;
King, Karen Whitehill
;
Ramirez, Artemio
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
Saved in:
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