He, Hongwei; Wang, Weiyue; Zhu, Weichun; Harris, Lloyd - In: European Journal of Marketing 49 (2015) 11/12, pp. 1751-1776
key construct in employee performance in the service domain: employee customer orientation. Organizational identification … service workers. Employees rated their organizational identification, customer orientation and personality traits. Supervisors … hypotheses. Findings – It was found that customer orientation strengthens the relationship between organizational identification …