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~person:"Heere, Bob"
~person:"O'Reilly, Norm"
~subject:"Marketing management"
~subject:"Sports"
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Marketing management
Sports
Sportmarketing
31
Sports marketing
31
Professional sports
15
Profisport
15
Sport
15
Brand management
12
Markenführung
12
Consumer behaviour
11
Konsumentenverhalten
11
Sport organization
11
Sportorganisation
11
Brand image
8
Markenimage
8
Big event
6
Football
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6
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Sponsoring
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Arbeitsgruppe
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5
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5
Welt
5
World
5
Advertising effects
4
Management
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3
Organization
3
Personality psychology
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Persönlichkeitspsychologie
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Sport management
3
Sport policy
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Sportmanagement
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Sportpolitik
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branding
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Heere, Bob
O'Reilly, Norm
Cornwell, T. Bettina
13
Dwyer, Brendan
12
Drayer, Joris
11
Funk, Daniel C.
11
Jensen, Jonathan A.
11
Koronios, Konstantinos
11
Breuer, Christoph
9
Zhang, James J.
9
Biscaia, Rui
8
Greenwell, T. Christopher
8
Ko, Yong Jae
8
Kwak, Dae Hee
8
McDonald, Heath
8
Nufer, Gerd
8
Ratten, Vanessa
8
Greenhalgh, Greg
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kunkel, Thilo
7
Pedersen, Paul M.
7
Welty Peachey, Jon
7
Woratschek, Herbert
7
Bühler, André W.
6
Cho, Heetae
6
Cunningham, George B.
6
Desbordes, Michel
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Grohs, Reinhard
6
Hoeber, Larena
6
Leng, Ho Keat
6
Scheerder, Jeroen
6
Shapiro, Stephen L.
6
Sveinson, Katherine
6
Swayne, Linda E.
6
Ahn, Taesoo
5
Alexandris, Kostas
5
Ballouli, Khalid
5
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International journal of sport management and marketing : IJSMM
4
Sport management review
4
Journal of sport management : the official journal of the North American Society of Sport Management
3
International journal of sports marketing & sponsorship
1
Marketing intelligence & planning
1
Sport business insights
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
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ECONIS (ZBW)
16
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1
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
2
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
3
So you want to work in sports? : an exploratory study of sport business employability
Finch, David J.
;
O'Reilly, Norm
;
Legg, David
;
Levallet, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10013274327
Saved in:
4
Sport sponsorship insights
O'Reilly, Norm
;
Abeza, Gashaw
;
Harrison, Mark
-
2022
Persistent link: https://www.econbiz.de/10013176396
Saved in:
5
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
6
Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob
;
Wear, Henry
;
Jones, Adam
;
Breitbarth, Tim
; …
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
Saved in:
7
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
Saved in:
8
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
9
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
10
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
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