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~person:"Heere, Bob"
~person:"Ratten, Vanessa"
~subject:"Marketing management"
~subject:"Sports"
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Marketing management
Sports
Sportmarketing
30
Sports marketing
30
Professional sports
13
Profisport
13
Consumer behaviour
12
Konsumentenverhalten
12
Sport
12
Sport organization
10
Sportorganisation
10
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Arbeitsgruppe
5
Football
5
Fußball
5
Team
5
Marketingmanagement
4
Sponsoring
4
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4
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4
Sportmanagement
4
Welt
4
World
4
Advertising effects
3
Personality psychology
3
Persönlichkeitspsychologie
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Sport event
3
Sportveranstaltung
3
Werbewirkung
3
branding
3
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2
Attitude
2
Beziehungsmarketing
2
Digitalisierung
2
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2
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Heere, Bob
Ratten, Vanessa
Cornwell, T. Bettina
13
Dwyer, Brendan
12
Drayer, Joris
11
Funk, Daniel C.
11
Jensen, Jonathan A.
11
Koronios, Konstantinos
11
O'Reilly, Norm
10
Breuer, Christoph
9
Zhang, James J.
9
Biscaia, Rui
8
Greenwell, T. Christopher
8
Ko, Yong Jae
8
Kwak, Dae Hee
8
McDonald, Heath
8
Nufer, Gerd
8
Greenhalgh, Greg
7
Inoue, Yuhei
7
Kim, Yu Kyoum
7
Kunkel, Thilo
7
Pedersen, Paul M.
7
Welty Peachey, Jon
7
Woratschek, Herbert
7
Bühler, André W.
6
Cho, Heetae
6
Cunningham, George B.
6
Desbordes, Michel
6
Dimitropoulos, Panagiotis
6
Filo, Kevin
6
Grohs, Reinhard
6
Hoeber, Larena
6
Leng, Ho Keat
6
Scheerder, Jeroen
6
Shapiro, Stephen L.
6
Sveinson, Katherine
6
Swayne, Linda E.
6
Ahn, Taesoo
5
Alexandris, Kostas
5
Ballouli, Khalid
5
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Sport management review
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Developing digital marketing : relationship perspectives
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European journal of international management : EJIM
1
International entrepreneurship and management journal
1
Marketing intelligence & planning
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
The international journal of entrepreneurship and innovation
1
The journal of high technology management research
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ECONIS (ZBW)
14
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1
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
2
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10013342955
Saved in:
3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
4
Special issue on: international sports management
Ratten, Vanessa
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012504413
Saved in:
5
Sport, fitness, and lifestyle entrepreneurship
Jones, Paul
;
Ratten, Vanessa
;
Hayduk, Ted
- In:
International entrepreneurship and management journal
16
(
2020
)
3
,
pp. 783-793
Persistent link: https://www.econbiz.de/10012292446
Saved in:
6
Online technologies and sports : a new era for sponsorship
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
The journal of high technology management research
31
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
Saved in:
7
Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob
;
Wear, Henry
;
Jones, Adam
;
Breitbarth, Tim
; …
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
Saved in:
8
Embracing the sportification of society : defining e-sports through a polymorphic view on sport
Heere, Bob
- In:
Sport management review
21
(
2018
)
1
,
pp. 21-24
Persistent link: https://www.econbiz.de/10011808698
Saved in:
9
Sport team emotion : conceptualization, scale development and validation
Lee, Seunghwan
;
Kim, Yu Kyoum
;
Heere, Bob
- In:
Sport management review
21
(
2018
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011911321
Saved in:
10
Let's get physical : stories of entrepreneurial activity from sports coaches/instructors
Jones, Paul
;
Jones, Amanda
;
Williams-Burnett, Nicola
; …
- In:
The international journal of entrepreneurship and innovation
18
(
2017
)
4
,
pp. 219-230
Persistent link: https://www.econbiz.de/10011857948
Saved in:
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