Malhotra, Naresh K.; Peterson, Mark - In: Marketing Intelligence & Planning 19 (2001) 4, pp. 216-232
highlight several issues and emerging trends that will shape the role of marketing research in the new millennium. These include … a redefinition of the marketing researcher, the on‐going nature of marketing research, qualitative research …, quantitative research, international marketing research, Internet marketing research, and ethical issues in marketing research. …