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~person:"Helm, Roland"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"B-to-B-Marketing"
~subject:"Market research"
~subject:"Theorie"
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B-to-B-Marketing
Market research
Theorie
Marketing
79
Marktforschung
79
Marketing theory
78
Marketingtheorie
78
Marketingmanagement
62
Marketing management
61
Theory
51
Consumer behaviour
48
Konsumentenverhalten
48
Beziehungsmarketing
46
Relationship marketing
46
Lieferantenmanagement
28
Supplier relationship management
28
Internationales Marketing
27
International marketing
26
Deutschland
25
Germany
25
Business-to-business marketing
16
Innovation
15
USA
13
United States
13
Conjoint analysis
11
Conjoint-Analyse
11
Marketingforschung
11
Estimation
10
Schätzung
10
Electronic Commerce
9
Naresh K. Malhotra
9
Brand management
8
E-commerce
8
Einzelhandel
8
Innovation diffusion
8
Innovationsdiffusion
8
Innovationsmanagement
8
Markenführung
8
Retail trade
8
Emerging economies
7
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18
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3
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Book / Working Paper
67
Article
47
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34
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34
Collection of articles of several authors
19
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19
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15
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15
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12
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12
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11
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11
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5
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4
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3
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2
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2
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Handbuch
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1
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Language
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English
87
German
27
Author
All
Helm, Roland
Malhotra, Naresh K.
Sheth, Jagdish N.
Bruhn, Manfred
111
Homburg, Christian
110
Meffert, Heribert
92
Kleinaltenkamp, Michael
83
Pepels, Werner
76
Huber, Frank
67
Herrmann, Andreas
66
Backhaus, Klaus
64
Bauer, Hans H.
63
Ahlert, Dieter
59
Lambertini, Luca
59
Albers, Sönke
57
Peitz, Martin
47
Hruschka, Harald
44
Diller, Hermann
41
Kumar, V.
40
Fritz, Wolfgang
39
Kuß, Alfred
39
Wiedmann, Klaus-Peter
39
Voeth, Markus
38
Anderson, Simon P.
37
Burmann, Christoph
37
Helpman, Elhanan
36
Kotler, Philip
36
Matsushima, Noriaki
35
Stauss, Bernd
34
Esch, Franz-Rudolf
33
Franses, Philip Hans
33
Gierl, Heribert
33
Decker, Reinhold
31
Krafft, Manfred
31
Weiber, Rolf
31
Benkenstein, Martin
30
Tomczak, Torsten
29
Baumgarth, Carsten
28
Berry, Steven
28
Hair, Joseph F.
28
Hildebrandt, Lutz
28
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American Marketing Association
1
Freie Universität Berlin / Institut für Marketing
1
International Conference on Relationship Marketing <1996, Berlin>
1
Published in...
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Review of marketing research
15
Legends in marketing
9
SAGE library in marketing
7
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
6
Journal of business-to-business marketing
5
Review of Marketing Research Ser.
4
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business economics : JBE
3
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
Grundwissen der Ökonomik : Betriebswirtschaftslehre
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
UTB für Wissenschaft / Uni-Taschenbücher
2
Always learning
1
Betriebswirtschaftliche Abhandlungen
1
Die Betriebswirtschaft : DBW
1
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Fundamentals of marketing research ; Vol. 4
1
Handbook on cross-cultural marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Handelsforschung
1
International journal of management and decision making : IJMDM
1
International marketing review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Legends in consumer behavior
1
Legends in strategic marketing
1
Modelle im E-Business
1
Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
1
Pearson always learning
1
Prentice-Hall international editions
1
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ECONIS (ZBW)
114
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1
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114
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1
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
2
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
Exploring the role of product development capability for transforming
marketing
intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
5
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
6
New areas of research in
marketing
strategy, consumer behavior, and
marketing
analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
7
Implementierung des
Marketing
-Intelligence Konzepts in B-to-B Unternehmen
Helm, Roland
;
Gritsch, Stephanie
-
2013
Persistent link: https://www.econbiz.de/10009771288
Saved in:
8
Conceptualization and integration of
marketing
intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
9
Future directions of cross-cultural
marketing
research
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook on cross-cultural marketing
,
(pp. 249-264)
.
2020
Persistent link: https://www.econbiz.de/10013459553
Saved in:
10
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
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