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~person:"Hennig-Thurau, Thorsten"
~person:"Hinz, Oliver"
~subject:"Deutschland"
~subject:"Facebook"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Government document"
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Deutschland
Facebook
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Social web
23
Consumer behaviour
16
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16
Internet marketing
12
Online-Marketing
12
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9
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8
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6
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6
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5
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English
24
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Hennig-Thurau, Thorsten
Hinz, Oliver
Dwivedi, Yogesh Kumar
27
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
22
Filieri, Raffaele
21
Füller, Johann
21
Hajli, Nick
19
Harrigan, Paul
19
Nierhaus, Wolfgang
19
Pitt, Leyland F.
19
Rita, Paulo
19
Agnihotri, Raj
17
Qiu, Liangfei
17
Flavián Blanco, Carlos
16
Tan, Yong
16
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
Laurell, Christofer
15
Whinston, Andrew B.
15
Dhir, Amandeep
14
Haenlein, Michael
14
Meister, Wolfgang
14
Ruyter, Ko de
14
Vrontis, Demetris
14
Akram, Umair
13
Casaló, Luis V.
13
Hollebeek, Linda D.
13
Lahmann, Herbert
13
Rana, Nripendra P.
13
Stephen, Andrew T.
13
Thaichon, Park
13
Kane, Gerald C.
12
Lu, Yaobin
12
Luo, Xin
12
Sandström, Christian
12
Saxton, Gregory D.
12
Wirtz, Bernd W.
12
Berthon, Pierre R.
11
Etter, Michael
11
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Information systems research : ISR
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Journal of business economics : JBE
1
Journal of service research : JSR
1
MIS quarterly
1
Schmalenbach business review : sbr
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ECONIS (ZBW)
24
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24
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1
Social interactions in the metaverse : framework, initial evidence, and research roadmap
Hennig-Thurau, Thorsten
;
Aliman, Dorothea N.
;
Herting, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 889-913
Persistent link: https://www.econbiz.de/10014326665
Saved in:
2
The effects of advertisement disclosure on heavy and light Instagram users
Saternus, Zofia
;
Weber, Patrick
;
Hinz, Oliver
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1351-1372
Persistent link: https://www.econbiz.de/10013463439
Saved in:
3
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
4
Inferring opinion leadership from digital footprints
Jansen, Nora
;
Hinz, Oliver
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1123-1137
Persistent link: https://www.econbiz.de/10013194342
Saved in:
5
Social capital accumulation through social media networks : evidence from a randomized field experiment and individual-level panel data
Weiler, Michael
;
Stolz, Simon
;
Lanz, Andreas U.
; …
- In:
MIS quarterly
46
(
2022
)
2
,
pp. 771-812
Persistent link: https://www.econbiz.de/10013286499
Saved in:
6
Second screening : the influence of concurrent TV consumption on online shopping behavior
Hinz, Oliver
;
Hill, Shawndra
;
Sharma, Amit
- In:
Information systems research : ISR
33
(
2022
)
3
,
pp. 809-823
Persistent link: https://www.econbiz.de/10013373568
Saved in:
7
Social media resources and capabilities as strategic determinants of social media performance
Marchand, André
;
Hennig-Thurau, Thorsten
;
Flemming, Jan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 549-571
Persistent link: https://www.econbiz.de/10012939484
Saved in:
8
Can't buy me love ... or can i? : social capital attainment through conspicuous consumption in virtual environments
Hinz, Oliver
;
Spann, Martin
;
Hann, Il-Horn
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 859-870
Persistent link: https://www.econbiz.de/10011420860
Saved in:
9
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
10
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
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