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~person:"Hennig-Thurau, Thorsten"
~person:"Ko, Eunju"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Marketing
166
Beziehungsmarketing
97
Theorie
96
Theory
96
Marketingmanagement
95
Marketing management
91
Consumer behaviour
86
Marktforschung
83
Market research
78
Brand management
46
Markenführung
46
Marketingtheorie
45
Marketing theory
44
Deutschland
43
Germany
43
Lieferantenmanagement
36
Supplier relationship management
36
Online-Marketing
34
Internet marketing
32
Social Web
28
Social web
28
Werbung
25
Luxury goods
23
Luxusgüter
23
Advertising
22
Brand
20
Business-to-business marketing
20
Kommunikation
20
Customer satisfaction
19
Kundenzufriedenheit
19
Markenartikel
19
Brand image
18
Fashion
18
Markenimage
18
Mode
18
Viral marketing
18
Virales Marketing
18
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3
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Article
142
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40
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110
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110
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34
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34
Collection of articles of several authors
16
Sammelwerk
16
Handbook
10
Handbuch
10
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6
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5
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4
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2
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2
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2
Accompanied by computer file
1
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1
Conference paper
1
Elektronischer Datenträger als Beilage
1
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1
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1
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English
136
German
46
Author
All
Hennig-Thurau, Thorsten
Ko, Eunju
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Homburg, Christian
140
Bruhn, Manfred
121
Kumar, V.
96
Han, Heesup
84
Huber, Frank
84
Bauer, Hans H.
81
Herrmann, Andreas
81
Wiedmann, Klaus-Peter
75
Verhoef, Peter C.
70
Kleinaltenkamp, Michael
66
Mattila, Anna S.
65
Hollebeek, Linda D.
59
Loureiro, Sandra Maria Correia
54
Stauss, Bernd
54
Krafft, Manfred
53
Grewal, Dhruv
51
Sheth, Jagdish N.
50
Walsh, Gianfranco
50
Backhaus, Klaus
48
Piller, Frank T.
48
Thaichon, Park
45
Vrontis, Demetris
45
Phau, Ian
44
Gil Saura, Irene
43
Mittal, Vikas
43
Gierl, Heribert
42
Bang, Nguyen
41
Swoboda, Bernhard
41
Prentice, Catherine
40
Svensson, Göran
40
Dwivedi, Yogesh Kumar
39
Neslin, Scott A.
39
Woodside, Arch G.
39
Ruyter, Ko de
38
Stock-Homburg, Ruth
38
Sharma, Piyush
37
Van den Poel, Dirk
37
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American Marketing Association
1
Duncker & Humblot
1
Eric Cuvillier <Firma>
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Published in...
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Journal of business research : JBR
21
Journal of marketing
12
Journal of the Academy of Marketing Science
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Asia Pacific journal of marketing and logistics
4
Grundlagen des After Sales Marketing
4
International journal of advertising : the review of marketing communications
4
Journal of retailing
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Psychology & marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Instrumente zur Gestaltung von After Sales Services
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of service research : JSR
2
Reihe: Marketing und Medien
2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge studies in marketing
2
AMA educators proceedings
1
Academy of Management journal : AMJ
1
Customer engagement marketing
1
Die Betriebswirtschaft : DBW
1
Edward Elgar E-Book Archive
1
Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
1
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Handbuch Kundenbindungsmanagement
1
Heidelberger Fachbücher für Praxis und Studium
1
Innovation und Absatz
1
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ECONIS (ZBW)
182
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1
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182
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Influencer
marketing
effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR
marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Sustainability and social media communication : how consumers respond to
marketing
efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
Searching for word of mouth in the digital age : determinants of consumers' uses of face-to-face information, internet opinion sites, and social media
Bartschat, Maria
;
Cziehso, Gerrit P.
;
Hennig-Thurau, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 393-409
Persistent link: https://www.econbiz.de/10013168061
Saved in:
7
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
8
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
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