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~person:"Hennigs, Nadine"
~person:"Sattler, Henrik"
~subject:"Brand"
~subject:"Erfolgsfaktor"
~subject:"Football"
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Brand
Erfolgsfaktor
Football
Markentransfer
15
Brand extension
14
Brand image
7
Markenimage
7
Consumer behaviour
6
Konsumentenverhalten
6
Success factor
6
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5
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Brand Extension
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German
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Hennigs, Nadine
Sattler, Henrik
Völckner, Franziska
11
Reinstrom, Christian
5
Baumüller, Nicole
4
Kröger, Sonja
4
Mahnik, Nina
4
Mayerhofer, Wolfgang
4
Sichtmann, Christina
4
Zatloukal, Grit
4
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3
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3
Phau, Ian
3
Sharp, Byron
3
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3
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2
Bacchiega, Emanuele
2
Bei, Lien-ti
2
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2
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2
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2
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2
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2
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2
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2
Magnani, Marco
2
Park, C. Whan
2
Paul, Soumi
2
Pelsmacker, Patrick de
2
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2
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Journal of business economics : JBE
2
Brand management ; Vol. 3
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research papers on marketing and retailing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
8
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1
Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
2
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
3
An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
Saved in:
4
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
5
Markentransfer: der Stand der Forschung
Völckner, Franziska
;
Sattler, Henrik
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10003442807
Saved in:
6
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
7
Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska
;
Sattler, Henrik
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
)
8
,
pp. 669-688
Persistent link: https://www.econbiz.de/10003233412
Saved in:
8
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
9
Erfolgsfaktoren von Markentransfers
Sattler, Henrik
;
Völckner, Franziska
;
Zatloukal, Grit
-
2002
Persistent link: https://www.econbiz.de/10004725196
Saved in:
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