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~person:"Hennigs, Nadine"
~subject:"E-commerce"
~subject:"Germany"
~type:"article"
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Search: person:"Wiedmann, Klaus-Peter"
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E-commerce
Germany
Consumer behaviour
18
Konsumentenverhalten
18
Luxury goods
17
Luxusgüter
17
Deutschland
10
Brand image
8
Markenimage
8
Brand management
7
Markenführung
7
Marketing
6
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5
Open source
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5
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Beziehungsmarketing
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Internet marketing
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Markenartikel
4
Marketing management
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Online-Marketing
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Relationship marketing
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Target group
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Zielgruppe
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Customer value
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Dienstleistungsmarketing
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Event-Marketing
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Kundenwert
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Perception
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Services marketing
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Automotive industry
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2
Customer satisfaction
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English
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German
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Hennigs, Nadine
Wiedmann, Klaus-Peter
29
Walsh, Gianfranco
5
Buxel, Holger
4
Frenzel, Tobias
4
Langner, Sascha
4
Schmidt, Steffen
3
Klee, Alexander
2
Wuestefeld, Thomas
2
Aiello, Gaetano
1
Alves de Freitas, Maria
1
Behrens, Stefan
1
Buckler, Frank
1
Buxel, Holger Henning
1
Donvito, Raffaele
1
Duvenhorst, Carsten
1
Fombrun, Charles J.
1
Friedlandt, Jens
1
Godey, Bruno
1
Kassubek, Martin
1
Klarmann, Christiane
1
Kudlińska, Mariola
1
Matijevic, A.
1
Pankalla, Lars
1
Pederzoli, Daniele
1
Raffée, Hans
1
Seegebarth, Barbara
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Wüstefeld, Thomas
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Luxury marketing : a challenge for theory and practice
2
Corporate reputation review : an international journal
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of customer behaviour
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
10
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1
Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
2
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
3
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
4
Social persuasion : targeting social identities through social influencers
Langner, Sascha
;
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 31-49
Persistent link: https://www.econbiz.de/10009722351
Saved in:
5
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
6
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
7
Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Pankalla, Lars
; …
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10003989259
Saved in:
8
Collaborated Marketing : die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten ; Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2008
Persistent link: https://www.econbiz.de/10003762118
Saved in:
9
Systematisches Churn Management : Erfolgsfaktoren der Kunden-Abwanderungsprävention, -Rückgewinnung und -Trennung in der Versandhandelsbranche
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Kudlińska, Mariola
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
3
,
pp. 312-333
Persistent link: https://www.econbiz.de/10003603901
Saved in:
10
Collaborated Marketing: die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten : Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2007
Persistent link: https://www.econbiz.de/10003565777
Saved in:
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