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~person:"Henry, Paul"
~person:"Husemann, Elke"
~person:"Melewar, T. C."
~person:"O'Reilly, Daragh"
~source:"econis"
~source:"usbk"
~subject:"Marketing"
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Arts marketing : an international journal ; AM
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Komplexität und Dynamik als Herausforderung für das Management : Festschrift zum 60. Geburtstag von Peter Milling
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
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3
Mapping the arts marketing literature
O'Reilly, Daragh
- In:
Arts marketing : an international journal ; AM
1
(
2011
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10009301296
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4
Movie marketing strategy formation with system dynamics : towards a multi-disciplinary adoption
Lane, David C.
;
Husemann, Elke
- In:
Komplexität und Dynamik als Herausforderung für das …
,
(pp. 179-222)
.
2004
Persistent link: https://www.econbiz.de/10002833827
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