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~person:"Henry, Paul"
~person:"Husemann, Elke"
~source:"econis"
~source:"usbk"
~subject:"Innovationsdiffusion"
~subject:"Marketing"
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Journal of marketing management : MM
1
Komplexität und Dynamik als Herausforderung für das Management : Festschrift zum 60. Geburtstag von Peter Milling
1
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USB Cologne (EcoSocSci)
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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2
Movie marketing strategy formation with system dynamics : towards a multi-disciplinary adoption
Lane, David C.
;
Husemann, Elke
- In:
Komplexität und Dynamik als Herausforderung für das …
,
(pp. 179-222)
.
2004
Persistent link: https://www.econbiz.de/10002833827
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