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~person:"Herrmann, Andreas"
~person:"Kumar, V."
~person:"Palmatier, Robert W."
~person:"Töpfer, Armin"
~type_genre:"Aufsatz in Zeitschrift"
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Search: "Customer relationship management"
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Beziehungsmarketing
106
Relationship marketing
106
Consumer behaviour
32
Konsumentenverhalten
32
Customer value
23
Kundenwert
23
Theorie
19
Theory
19
Marketing management
17
Marketingmanagement
17
Lieferantenmanagement
9
Supplier relationship management
9
USA
9
United States
9
Customer satisfaction
8
Deutschland
8
Germany
8
Kundenzufriedenheit
8
Measurement
8
relationship marketing
8
International marketing
7
Internationales Marketing
7
Messung
7
customer engagement
7
customer lifetime value
7
Firm performance
6
Marketing theory
6
Marketingtheorie
6
Product quality
6
Produktqualität
6
Unternehmenserfolg
6
Customer engagement
5
Customer integration
5
Kundenbindungsprogramm
5
Kundenintegration
5
Loyalty program
5
Salespeople
5
Verkaufspersonal
5
customer relationship management
5
B-to-B-Marketing
4
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Undetermined
38
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Article
107
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Aufsatz in Zeitschrift
Article in journal
107
Aufsatz im Buch
46
Book section
46
Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
9
Festschrift
7
Lehrbuch
7
Case study
5
Fallstudie
5
Hochschulschrift
5
Collection of articles written by one author
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Graue Literatur
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Language
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English
83
German
24
Author
All
Herrmann, Andreas
Kumar, V.
Palmatier, Robert W.
Töpfer, Armin
Han, Heesup
52
Hollebeek, Linda D.
42
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Prentice, Catherine
30
Svensson, Göran
30
Homburg, Christian
29
Loureiro, Sandra Maria Correia
28
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Vrontis, Demetris
23
Huber, Frank
22
Thaichon, Park
22
Evanschitzky, Heiner
21
Rather, Raouf Ahmad
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Khan, Imran
19
Sesé, F. Javier
19
So, Kevin Kam Fung
19
Casidy, Riza
18
Gustafsson, Anders
18
Kim, Wansoo
18
Neslin, Scott A.
18
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Journal of marketing
18
Journal of the Academy of Marketing Science
16
Journal of international marketing
7
Journal of marketing research : JMR
7
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
MSI reports : working paper series
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Zeitschrift für Planung : ZP
2
AMS review : official publication of the Academy of Marketing Science
1
California management review
1
Die Bank
1
Die Betriebswirtschaft : DBW
1
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handelsforschung
1
Harvard business review : HBR
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of service research : JSR
1
MIT sloan management review
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Review of marketing research
1
Schmalenbach business review : sbr
1
The journal of personal selling & sales management : JPSSM
1
Zeitschrift für Planung & Unternehmenssteuerung
1
Zeitschrift für Verkehrswissenschaft : ZfV
1
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ECONIS (ZBW)
107
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1
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
2
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
3
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
4
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
5
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
6
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
7
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
8
Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance
Claro, Danny Pimentel
;
Ramos, Carla
;
Gonzalez, Gabriel R.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012288646
Saved in:
9
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
10
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
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