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~person:"Herrmann, Andreas"
~person:"Lee, Seong Kon"
~subject:"Absatz"
~subject:"Automotive industry"
~subject:"Konsumentenverhalten"
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Absatz
Automotive industry
Konsumentenverhalten
Kfz-Industrie
16
Consumer behaviour
8
Deutschland
6
Germany
6
Product design
5
Produktgestaltung
5
Product management
4
Produktmanagement
4
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3
Relationship marketing
3
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Theory
3
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2
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2
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2
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2
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2
Aktiebolaget Volvo
1
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1
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English
9
German
7
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Herrmann, Andreas
Lee, Seong Kon
Jürgens, Ulrich
56
Proff, Heike
51
Van Biesebroeck, Johannes
41
Dudenhöffer, Ferdinand
34
Fujimoto, Takahiro
28
Lung, Yannick
28
Helper, Susan
27
Krzywdzinski, Martin
25
Pries, Ludger
25
Spengler, Thomas Stefan
21
Diez, Willi
20
Netessine, Serguei
20
Freyssenet, Michel
19
Knittel, Christopher R.
19
Lansbury, Russell D.
19
Wells, Peter
19
Bailey, David
18
Klier, Thomas H.
18
Markusen, James R.
18
Ramey, Valerie A.
18
Rutherford, Thomas F.
18
Becker, Helmut
17
Li, Shanjun
17
Liker, Jeffrey K.
17
Rubenstein, James M.
17
Truett, Dale B.
17
Truett, Lila J.
17
Verboven, Frank
17
Volpato, Giuseppe
17
Waverman, Leonard
17
Mazzucato, Mariana
16
Nunnenkamp, Peter
16
Pavlińek, Petr
16
Rasiah, Rajah
16
Calabrese, Giuseppe
15
Enrietti, Aldo
15
Haipeter, Thomas
15
Huber, Frank
15
Lehndorff, Steffen
15
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Review of managerial science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technological forecasting & social change : an international journal
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
16
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1
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10
of
16
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date (oldest first)
1
Analysis on the feedback effect for the diffusion of innovative technologies focusing on the green car
Lee, Duk Hee
;
Park, Sang Yong
;
Kim, Jong Wook
;
Lee, …
- In:
Technological forecasting & social change : an …
80
(
2013
)
3
,
pp. 498-509
Persistent link: https://www.econbiz.de/10009727809
Saved in:
2
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
3
Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger
;
Labroo, Aparna A.
;
Herrmann, Andreas
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
Saved in:
4
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
5
The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke
;
Herrmann, Andreas
;
Wentzel, Daniel
; …
- In:
Review of managerial science
4
(
2010
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10003956490
Saved in:
6
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
7
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
Saved in:
8
Automobilwahl online : Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens
Herrmann, Andreas
;
Heitmann, Mark
;
Brandenberg, Andreas
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10003462203
Saved in:
9
Individuelles Entscheidungsverhalten bei Variantenvielfalt : die Wirkung der "attribute alignability"
Herrmann, Andreas
;
Schaffner, Dorothea
;
Heitmann, Mark
- In:
Journal of business economics : JBE
76
(
2006
)
3
,
pp. 309-337
Persistent link: https://www.econbiz.de/10003294663
Saved in:
10
Ein Ansatz zur integrativen Marken- und Produktpolitik
Herrmann, Andreas
;
Hoffmann, Nicole
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 257-276)
.
2005
Persistent link: https://www.econbiz.de/10003251299
Saved in:
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