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~person:"Herrmann, Andreas"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Emotion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Working Paper"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Dienstleistungsqualität
Emotion
Service quality
Konsumentenverhalten
51
Beziehungsmarketing
9
Product design
9
Produktgestaltung
9
Relationship marketing
9
Deutschland
8
Germany
8
Brand
7
Markenartikel
7
Automotive industry
6
Kfz-Industrie
6
Mass Customization
6
Mass customization
6
Preismanagement
6
Pricing strategy
6
Theorie
6
Theory
6
Decision theory
5
Entscheidungstheorie
5
Automotive market
4
Experiment
4
Innovation
4
Kfz-Markt
4
Kraftfahrzeug
4
Motor vehicle
4
Brand image
3
Causality analysis
3
Kausalanalyse
3
Markenimage
3
Market research
3
Marktforschung
3
Product differentiation
3
Product management
3
Produktdifferenzierung
3
Produktmanagement
3
Prospect Theory
3
Prospect theory
3
Sales promotion
3
Verkaufsförderung
3
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12
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Article
50
Book / Working Paper
1
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Article in journal
Article
Working Paper
Aufsatz in Zeitschrift
50
Hochschulschrift
10
Aufsatz im Buch
8
Book section
8
Thesis
6
Aufsatzsammlung
5
Collection of articles of several authors
4
Graue Literatur
4
Non-commercial literature
4
Sammelwerk
4
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2
Sammlung
2
Arbeitspapier
1
Bibliografie enthalten
1
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1
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1
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1
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1
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Language
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German
27
English
24
Author
All
Herrmann, Andreas
Han, Heesup
114
Mattila, Anna S.
98
Lusk, Jayson L.
76
Phau, Ian
73
Gierl, Heribert
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Grewal, Dhruv
62
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
61
Septianto, Felix
59
Belk, Russell W.
58
Jang, Soocheong
57
Paul, Justin
54
Janssen, Maarten C. W.
53
Rock, Bram de
50
Bagozzi, Richard P.
49
Ko, Eunju
49
Cherchye, Laurens
48
Laroche, Michel
48
Walsh, Gianfranco
48
Bauer, Hans H.
47
Pelsmacker, Patrick de
47
Hollebeek, Linda D.
46
Kim, Jungkeun
45
Verhoef, Peter C.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Thaichon, Park
40
Wiedmann, Klaus-Peter
40
Das, Gopal
39
Moraga-González, José Luis
39
Eisend, Martin
38
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Thøgersen, John
37
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Published in...
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
7
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
6
Journal of business economics : JBE
4
Psychology & marketing
4
Die Betriebswirtschaft : DBW
3
Journal of marketing
3
Review of managerial science
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
European journal of marketing : EJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of management information systems : JMIS
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of political economy
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
51
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51
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1
What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Herrmann, Andreas
;
Sprott, David E.
;
Schlager, Tobias
- In:
Total quality management & business excellence : an …
28
(
2017
)
3/4
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011723589
Saved in:
2
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
3
Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products
Schlager, Tobias
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 319-349
Persistent link: https://www.econbiz.de/10011885338
Saved in:
4
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
5
Gamified information presentation and consumer adoption of product innovations
Müller-Stewens, Jessica
;
Schlager, Tobias
;
Häubl, Gerald
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 8-24
Persistent link: https://www.econbiz.de/10011697507
Saved in:
6
The influence of trait and state narcissism on the uniqueness of mass-customized products
Bellis, Emanuel de
;
Sprott, David E.
;
Herrmann, Andreas
; …
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10011504992
Saved in:
7
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
8
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
9
Product customization via starting solutions
Hildebrand, Christian
;
Häubl, Gerald
;
Herrmann, Andreas
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 707-725
Persistent link: https://www.econbiz.de/10010471024
Saved in:
10
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
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