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~person:"Heuvel, Wilco van den"
~person:"Homburg, Christian"
~person:"Lesch, Thies"
~subject:"Distribution channel"
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Preismanagement
20
Pricing strategy
20
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Consumer behaviour
6
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6
Preispolitik
6
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Heuvel, Wilco van den
Homburg, Christian
Lesch, Thies
Zaccour, Georges
10
Martín Herrán, Guiomar
8
Taboubi, Sihem
7
Karray, Salma
6
Cebollada, Javier
5
Chen, Jing
5
Guo, Xiaolong
5
He, Xiuli
5
Jiang, Baojun
5
Sigué, Simon Pierre
5
Yang, Feng
5
Chen, Ting
4
Ferrari, Stijn
4
He, Yong
4
Ingene, Charles A.
4
Jørgensen, Steffen
4
Liang, Liang
4
Nalca, Arcan
4
Ozturk, O. Cem
4
Pei, Zhi
4
Ray, Sourav
4
Reisinger, Markus
4
Verboven, Frank
4
Yan, Ruiliang
4
Arce-Urriza, Marta
3
Ariga, Ken
3
Bergen, Mark E.
3
Cai, Gangshu
3
Chan, Tat
3
Chintagunta, Pradeep K.
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Feng, Bo
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Gal-Or, Esther
3
Geng, Xianjun
3
Gurnani, Haresh
3
Heinzel, Joachim
3
Jullien, Bruno
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Lee, Eunkyu
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Springer Fachmedien Wiesbaden
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Universität Mannheim
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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ECONIS (ZBW)
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The multichannel pricing dilemma : do consumers accept higher offline than online prices?
Homburg, Christian
;
Lauer, Karin
;
Vomberg, Arnd
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 597-612
Persistent link: https://www.econbiz.de/10012152467
Saved in:
2
Strategische Preisgestaltung in Offline- und Online-Vertriebskanälen : Determinanten und Auswirkungen auf das Verhalten von Konsumenten
Lauer, Karin
-
2018
Persistent link: https://www.econbiz.de/10011866590
Saved in:
3
Handbuch Vertriebsmanagement : Strategie - Führung - Informationsmanagement - CRM
Homburg, Christian
(
ed.
);
Wieseke, Jan
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009239584
Saved in:
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