//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hoffmann, Anke"
~person:"Ieva, Marco"
~person:"Tomczak, Torsten"
~subject:"Corporate Social Responsibility"
~subject:"Einzelhandel"
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Loyalty program"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Corporate Social Responsibility
Einzelhandel
Retail trade
Kundenbindungsprogramm
12
Loyalty program
12
Beziehungsmarketing
10
Relationship marketing
10
Deutschland
5
Germany
5
Kundenbindung
5
Consumer behaviour
4
Konsumentenverhalten
4
Kundenkarte
4
Unternehmen
4
Austria
2
Behavioral economics
2
Einführung
2
Empirical method
2
Empirische Methode
2
Implementation
2
Schweiz
2
Switzerland
2
Theorie
2
Theory
2
Verhaltensökonomik
2
Österreich
2
Beziehungsmanagement
1
Cluster analysis
1
Clusteranalyse
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Customer retention
1
Economics
1
Erfolgsfaktor
1
Food retailing
1
Green loyalty program
1
Gutschein
1
Kundenmanagement
1
Lebensmitteleinzelhandel
1
Loyalty programs
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
All
German
2
English
2
Author
All
Hoffmann, Anke
Ieva, Marco
Tomczak, Torsten
Bijmolt, Tammo H. A.
5
Bhardwaj, Renu
4
Soni, Pavleen
4
Bombaij, Nick J. F.
3
Breugelmans, Els
3
Köhler, Sven
3
Li, Zonghuo
3
Pennings, Joost M. E.
3
Sheehan, Daniel
3
Wansink, Brian
3
Wierich, Ralf
3
Ahmed, Zafar U.
2
Bendle, Neil T.
2
Bojei, Jamil
2
Chintagunta, Pradeep K.
2
Dekimpe, Marnik G.
2
Elliott, Caroline
2
Fearne, Andrew P.
2
Foschi, Matteo
2
Hagberg, Johan
2
Hoch, Gerhard
2
Hoffmann, Nicolas
2
Ittersum, Koert van
2
Jin, Hyun Seung
2
Julian, Craig C.
2
Lam, Iok Keng Veronica
2
Leenheer, Jorna
2
Muhamad Azrin Nazri
2
Natter, Martin
2
Nies, Salome
2
Nor Asiah Omar
2
Omar, Nor Asiah
2
Rossi, Federico
2
Rumler, Andrea
2
Smith, Alan D.
2
Stourm, Valeria
2
Taylor, Wayne
2
Wang, Di
2
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Handelsforschung
1
Journal of service theory and practice
1
Thexis / Fachbericht für Marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
Saved in:
3
Der Einfluss des Kundenbeziehungsmanagements auf den Erfolg von Coupon-Aktionen im Einzelhandel - Ergebnisse einer länderübergreifenden Explorationsstudie
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
- In:
Handelsforschung
19
(
2005
),
pp. 43-60
Persistent link: https://www.econbiz.de/10003287978
Saved in:
4
Kundenbeziehungsmanagement und der Einsatz von Coupons im stationären Einzelhandel : eine länderübergreifende Studie in Deutschland, Österreich und der Schweiz
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
; …
-
2005
Persistent link: https://www.econbiz.de/10013428729
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->