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~person:"Hoffmann, Anke"
~person:"Ieva, Marco"
~subject:"Corporate Social Responsibility"
~subject:"Einführung"
~subject:"Einzelhandel"
~subject:"Retail trade"
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Search: subject_exact:"Loyalty program"
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Corporate Social Responsibility
Einführung
Einzelhandel
Retail trade
Kundenbindungsprogramm
9
Loyalty program
9
Beziehungsmarketing
7
Relationship marketing
7
Kundenbindung
5
Consumer behaviour
4
Konsumentenverhalten
4
Kundenkarte
4
Unternehmen
4
Deutschland
3
Germany
3
Behavioral economics
2
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2
Empirische Methode
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Implementation
2
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2
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1
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1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Customer retention
1
Economics
1
Erfolgsfaktor
1
Food retailing
1
Green loyalty program
1
Lebensmitteleinzelhandel
1
Loyalty programs
1
Marketing
1
Medium preference
1
Perceived value
1
Print vs online
1
Social exchange theory
1
Success factor
1
Supermarket retailing
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Hoffmann, Anke
Ieva, Marco
Bijmolt, Tammo H. A.
5
Bhardwaj, Renu
4
Soni, Pavleen
4
Bombaij, Nick J. F.
3
Breugelmans, Els
3
Köhler, Sven
3
Li, Zonghuo
3
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3
Sheehan, Daniel
3
Wansink, Brian
3
Wierich, Ralf
3
Ahmed, Zafar U.
2
Bendle, Neil T.
2
Bojei, Jamil
2
Chintagunta, Pradeep K.
2
Dekimpe, Marnik G.
2
Elliott, Caroline
2
Fearne, Andrew P.
2
Foschi, Matteo
2
Göhlich, Frederike
2
Götz, Oliver
2
Hagberg, Johan
2
Hoch, Gerhard
2
Hoffmann, Nicolas
2
Ittersum, Koert van
2
Jin, Hyun Seung
2
Julian, Craig C.
2
Lam, Iok Keng Veronica
2
Leenheer, Jorna
2
Muhamad Azrin Nazri
2
Natter, Martin
2
Naß, Stephan
2
Nies, Salome
2
Nor Asiah Omar
2
Omar, Nor Asiah
2
Rossi, Federico
2
Rumler, Andrea
2
Scheer, Burkhard
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Journal of service theory and practice
1
Source
All
ECONIS (ZBW)
4
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1
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
2
Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
Saved in:
3
Gestaltungsmöglichkeiten von Kundenkartenprogrammen
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 37-64)
.
2007
Persistent link: https://www.econbiz.de/10003511378
Saved in:
4
Erfolgspotenziale von Kundenkartenprogrammen
Götz, Oliver
;
Hoffmann, Anke
;
Naß, Stephan
;
Göhlich, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 109-150)
.
2007
Persistent link: https://www.econbiz.de/10003511384
Saved in:
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