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~person:"Hogreve, Jens"
~person:"Krafft, Manfred"
~subject:"1985-2008"
~subject:"Bibliometrie"
~type:"article"
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1985-2008
Bibliometrie
Garantie
7
Warranty
7
Bibliometrics
3
Dienstleistungsqualität
3
Service quality
3
Beschwerdemanagement
2
Complaint management
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Retail trade
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Low-cost strategy
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Relationship marketing
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Hogreve, Jens
Krafft, Manfred
Chukova, Stefanka
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Mohd Nizam Ab Rahman
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Sabbagh, Omar
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Shafiee, Mahmood
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Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
1
Journal of service research : JSR
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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Effects of money-back and low-price guarantees on consumer behavior : state of the art and future research perspectives
Suwelack, Thomas
;
Krafft, Manfred
- In:
Quantitative marketing and marketing management : …
,
(pp. 531-561)
.
2012
Persistent link: https://www.econbiz.de/10009621550
Saved in:
2
Twenty years of service guarantee research : a synthesis
Hogreve, Jens
;
Gremler, Dwayne D.
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 322-343
Persistent link: https://www.econbiz.de/10003853538
Saved in:
3
Dienstleistungsgarantien : Forschungsstand und Ausblick
Hogreve, Jens
- In:
Aktuelle Forschungsfragen im Dienstleistungsmarketing : …
,
(pp. 189-210)
.
2008
Persistent link: https://www.econbiz.de/10003787040
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