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~person:"Hollebeek, Linda D."
~person:"Ind, Nicholas"
~subject:"Brand"
~subject:"Corporate reputation"
~subject:"Konsumentenverhalten"
~subject:"Kundenintegration"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Subject
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Brand
Corporate reputation
Konsumentenverhalten
Kundenintegration
Werbung
Brand management
49
Markenführung
49
Consumer behaviour
21
Beziehungsmarketing
19
Relationship marketing
19
Markenartikel
13
Brand image
11
Markenimage
11
Customer integration
10
Markenpolitik
9
Social Web
9
Social web
9
Brand architecture
6
Markenarchitektur
6
Co-creation
5
Corporate culture
5
Firmenimage
5
Internet marketing
5
Online-Marketing
5
Unternehmenskultur
5
Business ethics
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Lieferantenmanagement
4
Marketing management
4
Marketingmanagement
4
Supplier relationship management
4
Brand equity
3
Brand loyalty
3
Consumer engagement
3
Customer engagement
3
Engagement
3
Innovation management
3
Innovationsmanagement
3
Markentreue
3
Stakeholder
3
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Online availability
All
Undetermined
22
Free
3
Type of publication
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Article
33
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
2
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Reprint
1
Sammelwerk
1
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Language
All
English
37
Author
All
Hollebeek, Linda D.
Ind, Nicholas
Melewar, T. C.
45
Phau, Ian
35
Keller, Kevin Lane
33
Loureiro, Sandra Maria Correia
32
Esch, Franz-Rudolf
31
Baumgarth, Carsten
30
Burmann, Christoph
30
Bang, Nguyen
27
Balmer, John M. T.
26
De Chernatony, Leslie
26
Ko, Eunju
25
Wiedmann, Klaus-Peter
24
Han, Heesup
23
Sarkar, Abhigyan
23
Guzman, Francisco
21
Khan, Imran
21
Fournier, Susan
20
Diamantopoulos, Adamantios
19
Foroudi, Pantea
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Christodoulides, George
18
Dawes, John
18
MacInnis, Deborah J.
18
Romaniuk, Jenni
18
Sarkar, Juhi Gahlot
18
Schmidt, Holger J.
18
Huber, Frank
17
Iglesias, Oriol
17
Rahman, Zillur
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Dens, Nathalie
16
Fetscherin, Marc
16
Pelsmacker, Patrick de
16
Sharp, Byron
16
Tomczak, Torsten
16
Vrontis, Demetris
16
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Institution
All
NetLibrary, Inc
1
Published in...
All
The journal of brand management : an international journal
4
Journal of retailing and consumer services
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business horizons
1
California management review
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of euromarketing
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
The definitive book of branding
1
The handbook of communication engagement
1
The journal of asset management
1
The journal of product & brand management
1
The journal of services marketing
1
The service industries journal
1
Tourism management perspectives : TMP
1
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Source
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ECONIS (ZBW)
37
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1
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37
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1
Hallmarks and potential pitfalls of customer- and consumer engagement scales : a systematic review
Hollebeek, Linda D.
;
Sarstedt, Marko
;
Menidjel, Choukri
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1074-1088
Persistent link: https://www.econbiz.de/10014291736
Saved in:
2
Customer journey value : a conceptual framework
Hollebeek, Linda D.
;
Urbonavicius, Sigitas
;
Valdimar …
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10014581523
Saved in:
3
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
4
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
5
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
6
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
7
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
8
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
9
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
10
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
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