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~person:"Hollebeek, Linda D."
~person:"Labrecque, Lauren I."
~subject:"Datenschutz"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Datenschutz
Internet marketing
Consumer behaviour
59
Konsumentenverhalten
59
Beziehungsmarketing
35
Relationship marketing
35
Brand management
24
Markenführung
24
Customer integration
16
Kundenintegration
16
Social Web
16
Social web
16
Brand image
14
Markenimage
14
Online-Marketing
14
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9
Dienstleistungsqualität
8
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8
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Online-Handel
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Social media
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Viral marketing
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Virales Marketing
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customer engagement
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17
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Hollebeek, Linda D.
Labrecque, Lauren I.
Dwivedi, Yogesh Kumar
13
Filieri, Raffaele
13
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Akram, Umair
9
Ghose, Anindya
9
Kannan, P. K.
9
Milne, George R.
9
Okumus, Fevzi
9
Pauwels, Koen
9
Sreejesh, S.
9
Tucker, Catherine
9
Grewal, Dhruv
8
Kumar, Vikas
8
Urban, Glen L.
8
Wu, Luorong
8
Bellman, Steven
7
Bilgihan, Anil
7
Dens, Nathalie
7
Hauser, John R.
7
Jerath, Kinshuk
7
Liberali, Guilherme
7
Loureiro, Sandra Maria Correia
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Morimoto, Mariko
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Quach, Sara
7
Rahman, Zillur
7
Reijmersdal, Eva A. van
7
Stephen, Andrew T.
7
Vashisht, Devika
7
Verhoef, Peter C.
7
Vrontis, Demetris
7
Wilbur, Kenneth C.
7
Yang, Zhilin
7
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
The journal of services marketing
2
Journal of advertising
1
Journal of business research : JBR
1
Journal of marketing education : JME
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of product & brand management
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ECONIS (ZBW)
17
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1
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
2
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
Consumers' willingness to disclose their personal data in e-commerce : a reciprocity-based social exchange perspective
Degutis, Mindaugas
;
Urbonavičius, Sigitas
;
Hollebeek, …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342226
Saved in:
4
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
5
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
6
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
7
Addressing online behavioral advertising and privacy implications : a comparison of passive versus active learning approaches
Labrecque, Lauren I.
;
Markos, Ereni
;
Darmody, Aron
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012485742
Saved in:
8
When data security goes wrong : examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach
Labrecque, Lauren I.
;
Markos, Ereni
;
Swani, Kunal
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 559-571
Persistent link: https://www.econbiz.de/10012647949
Saved in:
9
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
10
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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