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~person:"Hollebeek, Linda D."
~person:"Rahman, Zillur"
~subject:"Corporate Social Responsibility"
~subject:"Internet marketing"
~type_genre:"Article in journal"
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Corporate Social Responsibility
Internet marketing
Consumer behaviour
74
Konsumentenverhalten
74
Beziehungsmarketing
41
Relationship marketing
41
Brand management
29
Markenführung
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Customer integration
20
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18
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Hollebeek, Linda D.
Rahman, Zillur
Mattila, Anna S.
22
Fatma, Mobin
13
Filieri, Raffaele
13
Rodríguez del Bosque, Ignacio A.
13
Dwivedi, Yogesh Kumar
12
Ko, Eunju
12
Khan, Imran
11
Law, Chun Hung Roberts
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Rita, Paulo
11
Akram, Umair
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Pérez, Andrea
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Wu, Luorong
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Bigné Alcañiz, J. Enrique
9
Ghose, Anindya
9
Loureiro, Sandra Maria Correia
9
Pauwels, Koen
9
Zhang, Lu
9
Dens, Nathalie
8
Hanks, Lydia
8
Kannan, P. K.
8
Kumar, Vikas
8
Lee, Yoon-Joo
8
Okumus, Fevzi
8
Sen, Sankar
8
Sreejesh, S.
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Urban, Glen L.
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Bellman, Steven
7
Chen, Huan
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7
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7
Han, Heesup
7
Hauser, John R.
7
Islam, Tahir
7
Liberali, Guilherme
7
Michaelidou, Nina
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Pelsmacker, Patrick de
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of services marketing
2
Decision
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
International journal of retail & distribution management
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International review on public and non-profit marketing
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Journal of advertising
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Journal of internet commerce
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Management decision : MD
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Management research review
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Marketing intelligence & planning
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Qualitative market research : an international journal
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
22
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1
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
2
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
3
Social influence and stakeholder engagement behavior conformity, compliance, and reactance
Hollebeek, Linda D.
;
Sprott, David E.
;
Valdimar Sigurdsson
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 90-100
Persistent link: https://www.econbiz.de/10012796076
Saved in:
4
Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value
Hussain, Ali
;
Abbasi, Amir Zaib
;
Hollebeek, Linda D.
; …
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 398-415
Persistent link: https://www.econbiz.de/10013407525
Saved in:
5
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
6
Consumers' sustainable purchase behaviour : modeling the impact of psychological factors
Joshi, Yatish
;
Rahman, Zillur
- In:
Ecological economics : the transdisciplinary journal of …
159
(
2019
),
pp. 235-243
Persistent link: https://www.econbiz.de/10012169315
Saved in:
7
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
8
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
9
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
10
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
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