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~person:"Hollebeek, Linda D."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Hochschulschrift"
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Consumer behaviour
Konsumentenverhalten
13
Social Web
13
Social web
13
Beziehungsmarketing
9
Relationship marketing
9
Internet marketing
8
Online-Marketing
8
Brand management
7
Markenführung
7
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6
Markenimage
6
Consumer engagement
3
Customer integration
3
Kundenintegration
3
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3
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2
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13
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Hollebeek, Linda D.
Filieri, Raffaele
19
Laroche, Michel
19
Dwivedi, Yogesh Kumar
16
Flavián Blanco, Carlos
16
Loureiro, Sandra Maria Correia
16
Law, Chun Hung Roberts
13
Rita, Paulo
13
Carlson, Jamie
12
Akram, Umair
11
Belk, Russell W.
11
Bigné Alcañiz, J. Enrique
11
Casaló, Luis V.
11
Ko, Eunju
11
Rana, Nripendra P.
11
Cleveland, Mark
10
Funk, Daniel C.
10
Füller, Johann
10
Ko, Yong Jae
10
Quach, Sara
10
Veloutsou, Cleopatra
10
Hennig-Thurau, Thorsten
9
McLean, Graeme J.
9
Ahuja, Vandana
8
Donthu, Naveen
8
Harrigan, Paul
8
Jebarajakirthy, Charles
8
Kumar, Vikas
8
Michaelidou, Nina
8
Park, Jungkun
8
Rather, Raouf Ahmad
8
Ruyter, Ko de
8
Seo, Yuri
8
Shapiro, Stephen L.
8
Taheri, Babak
8
Tan, Yong
8
Thaichon, Park
8
Thurasamy Ramayah
8
Wallace, Elaine
8
Balakrishnan, Janarthanan
7
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of advertising
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of product & brand management
1
The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
13
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
3
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
4
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
5
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
6
Light at the end of the tunnel : visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19
Itani, Omar S.
;
Hollebeek, Linda D.
- In:
Tourism management : research, policies, practice
84
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012494613
Saved in:
7
When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
Saved in:
8
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
9
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
10
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
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